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THE BRITISH FRANCHISE ASSOCIATION


THE UK' S VOLUNTARY S ELF - REGUL ATING GOVERNING BODY FOR FRANCHI SING


PIP WILKINS Chief executive, bfa


Women lead the way at bfa HSBC Franchise Awards T


he spotlight was on the women at this year’s bfa HSBC British Franchise Awards, since it was female franchisees that took home most of the franchisee awards on the night.


The ceremony, held at VOX, Birmingham, saw


women business owners win four out of the six awards in the franchisee categories. Known as the ‘Oscars of the franchising industry’, the bfa HSBC British Franchise Awards evening is a flagship event in the franchising calendar. There was a demanding entry and judging


process, reflecting the high standards the bfa encourages from its members. This year also saw the introduction of new


categories representing the evolution, inclusion, and diversity across a thriving franchise sector. Pip Wilkins, CEO of the bfa, said: “This year’s


awards process uncovered a wealth of women business owners and leaders proving that franchising remains a vibrant, diverse and resilient sector full of opportunity.


“For women in business, with the right mindset, anything is possible!”


“On the night, the overwhelming sense of


women empowerment was evident, especially in the franchisee categories. “Franchising is growing in strength, developing


a culture that relishes challenge, thrives together and has the agility to positively evolve and attract the leaders of tomorrow.” One of the winners of the night, Ellena Morgan


of Little Voices, added: “I am honoured to win this award, overwhelmed to have shared a stage with so many large household brands. “As a woman in business, it proves that with the


pPip Wilkins, Ellena Morgan and Gillian Morris, head of franchising, HSBC


right attitude and mindset, anything is possible. “I hope I can inspire my pupils, and indeed all


young women in business, because – as we always say at Little Voices – if you can just be the best you can be, your dreams can come true.”


And the winners were… Franchisees bfa Star Performer – Jessica Lilley, babyballet Community Focus – John Strange, Aspray Next Generation – Ellena Morgan, Little Voices Lifestyle – Asha Marie Richardson, Razzamataz HSBC Best in Class Multi-Unit – Karim Jivraj, Starbucks New Direction – Reema Mavani, McDonald's


Franchisors Digital Transformation – Swimtime Leadership & Culture – Home Instead International Superbrand – Autosmart International Emerging Franchisor – easyStorage Lifestyle – Denise Hutton-Gosney, Razzamataz Franchisor of the Year – Revive! Franchisor of the Year, Silver – Driver Hire Franchisor of the Year, Bronze – Monkey Music


BUSINESSFRANCHISE.COM 11


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