COVER STORY


“The demand for alternative ood o es continues to gain momentum”


nder ougs leadership, he and his


team brought the fi tout of new locations to fruition, on time and on budget, with a passion for excellence and an identity that was a refl ection of the community each shop served. In addition, they doubled the squires estate from  to  shops, and brought on board regional multi store developers to ensure the ongoing expansion of the brand. s the concept developer of the


Sticbug brand, ougs acumen and passion is to develop the brand with a desire to become a leading contender in all marets and enhance the potential of the brand.


Jung Moon, Director  fortuitous meeting between oug and ung has been the catalyst for the creation of the Sticbug brand. ung wored as a sushi chef in ancouver before realising his ambition by opening the doors in a leafy ancouver suburb to oritto, a fast, casual food operation o with a apaneseawaiian twist. ungs desire to provide an unrivalled o experience, and a commitment to the needs of the modern diner, has seen the swift growth of the brand from one to  fl ourishing locations. “I developed a love for Hawaiian o while living in exico, says ung. ”It is very similar to our Stickbug brand in that we prepare and serve health bowls in a quicservice setting. ungs dedication to the ongoing


success and growth of the business is refl ected in ensuring that the preparation and sourcing of fresh ingredients, and the housemade signature sauces, is the dominant contributor to the great taste of every meal they lovingly produce. ungs ability to provide the tools


and training to his franchisees is the contributing factor in their achieving of their fi nancial goals and the smooth day by day running of their operations. his expertise, and ungs shared values, blends fl awlessly with ougs vast bacground and entrenched understanding of maret opportunities, providing a comprehensive resolution to all constituents of todays food and


beverage demands. Stickbug is not directly infl uenced by other brands but embodies a successful and well-calculated philosophy of support and retail expertise, which in turn provides valuable and rewarding partnership opportunities. ut ideas need substance, and the


nowledge and experience of both oug and ung, to turn these seeds of ideas into an innovative dining experience, is built on the excellence of a complete team. n appointed ead of ood, widely considered a luminary in orean cuisine, has been brought on board to develop a menu that provides exquisite choice, valued nutrition and the distinct fl avours that identify Sticbug as a orean taste sensation for everyone. ung tells us, “Poké is really a summer food. It really came down to identifying the offering better to suit the cold, wet ritish winters.


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