FRANCHISEFOCUS


pandemic has proven a crucible for companies the world over, testing both their resilience and agility. By necessity, they have adapted to new ways of working. These have reduced inefficiencies such as long daily commutes, expensive offices at prestigious addresses, and large amounts of space with unoccupied desks. Having adapted their operations to think outside the box, it makes little sense for companies to go back to that box in the post-pandemic landscape.


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The hybrid model and its opportunities Hybrid working allows employees to divide their working hours between a local flexible office space, the company’s headquarters, and working from home. This prospect is highly desirable to employees. In fact, 85% of them actively want to work in a hybrid manner from now on rather than returning to the office full time, according to the UK’s Office of National Statistics.* Furthermore, our own research demonstrates that three times as many FTSE 250 companies are looking to use a hybrid office model, compared to those who want to return to their pre-pandemic methodologies**.


“As companies flock towards hybrid solutions, sales of IWG on-demand membership have increased by 93% year-on-year”


Sustainability and stability in an uncertain landscape Hybrid solutions can help to facilitate real savings and ensure economic stability for corporate clients. But this relationship is reciprocal. In an uncertain economic landscape, workplace hybridisation provides opportunities for stable and sustainable


growth. As companies flock towards hybrid solutions, sales of IWG on-demand membership have increased by 93% year-on-year, with projected growth of 10% per year and upwards of 20% ROI.


Bringing more value to the workplace, in every sense As flexible office space continues to open up in new locations outside of city centres, businesses can offer employees an attractive workspace within their local shopping centre, their high street or moments from their favourite social spots. Obviously, this supports a far better work-life balance than a daily commute to a city centre. Franchise operators have an opportunity to play a crucial role in the transition to a new, better way of working. “In the near future, we believe that there will be


a professional workspace available everywhere – from the largest city to the smallest village,” says IWG founder and CEO Mark Dixon. “This transformation will unlock unprecedented


value for workers, businesses and local economies, while providing an important contribution to improving the environment. With people working locally, local amenities and retail outlets will receive a boost and new jobs will be created to service a national network of workspaces.” As the world’s largest provider of flexible


workspaces, IWG is looking for franchise partners in towns, cities and suburbs across the country to capitalise on this surge in demand. Find out how to become a franchise partner today. 


W  Workspace 01132 806 989 iwgplc.com/develop-a-location


BUSINESSFRANCHISE.COM 53


s companies move away from old- fashioned, sprawling office spaces and gravitate towards flexible workspaces this creates new opportunities for franchise operators. The global


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Investment level: £100k+


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