HIGH-INVESTMENT FRANCHISING
“Membership numbers are consistently growing across our clubs”
As well as networking and sharing best practice, an agenda of insightful workshops is delivered by the Anytime Fitness Support Office, plus an Awards Evening is held which celebrates outstanding members and club performance.
What are the benefits of operating a franchise with Anytime Fitness? Anytime Fitness franchisees enjoy a range of benefits. First is its customer lifetime value; while franchises in other sectors need to continually market for new customers, Anytime Fitness members stay for an average of 19 months. Anytime Fitness clubs are run on a lean staffing model, with the recommended structure being a Club Manager, Membership Advisor and an employed Anytime Fitness coach. Franchisees also join a globally recognised brand which has over 5,000 club locations in close to 40 countries around the world. Finally, two important benefits often highlighted
by Anytime Fitness franchisees are: great work- life balance and the satisfaction of working in the health and fitness industry. Franchisees are encouraged to be hands-on with their clubs while also giving their Club Managers the responsibility to oversee the day-to-day operation of the business. This allows franchisees to be actively involved, and at the same time, know their club is in safe hands. The health and fitness industry is incredibly rewarding for franchisees as it allows them to be part of a business that actively improves the lives of its members. Many franchisees know the names of their members and take great satisfaction in seeing them achieve their goals first-hand.
How are Anytime Fitness gyms coping with the cost-of-living crisis? The signs continue to be very encouraging. While consumers are scrutinising their spending more, Anytime Fitness has found sustained investment from people in themselves and are prioritising their own health and wellbeing. Membership numbers are consistently growing across our clubs and with our mid-market positioning, people see it as an outgoing which they can justify as it’s good for their physical and mental wellbeing.
ownagym@anytimefitness.co.uk BUSINESSFRANCHISE.COM 37
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