COVER STORY


As customers demand exotic food


offerings from other cultures, the standout fl avours from Sticbug, that have been painstaingly developed by one of the world’s leading Korean chefs, wor to ensure full engagement with the most discerning customer and build loyalty to the brand. odirector ung oon confi rms


orean food culture is defi nitely on the rise. Industry reports confi rm this so we are confi dent in our decision to rebrand to Sticbug for our uropean entrance. Sticbug is a rich and bold brand


built on the experience, maturity and expertise that comes with an entrenched understanding of the vast opportunities within the  and beyond. Sticbug has been developed to scale as a global brand but with a strong awareness of the need for connection with the local community. his intention does not develop overnight, but is the result of years of accumulated experience in every facet of retail food and beverage operation.  consumer shift in expectation is seeing many brands evolve, adopting transparency and ethical practices, and the formula for Sticbug amplifi es these evergrowing demands. uthenticity and a desire to lead trends


– not follow them – is entrenched in Sticbugs retail philosophy. oug explains e new we needed to develop a concept that exhibited speed, simplicity and delivery and most importantly, economically. hese are critical when you hand a business over to a franchisee owner.  constant appraisal of all they do, plus a deep understanding of effective retail support, mareting dynamics and industry competition allows Sticbug to regularly evolve and provide the customer with a menu that transports the tastebuds in a vibrant retail ambience, that is inspirational and contemporary, while robust, and maximises effi ciencies.


“ts the idea time to aunch a  nd that has been built with current


market demands in mind – that show no signs of slowing down”


BUSINESSFRANCHISE.COM 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95