Company insight
Choose potassium salt F
inding the silver lining in a global crisis is difficult, but the attention to better health has prompted consumers and entire nations to make better choices in lifestyle and nutrition. The link between Covid mortality rates and cardiovascular disease (CVD), often caused by sodium overconsumption, has prompted the World Health Organisation to renew their recommended global sodium reductions of 30% by 2025. Many countries are recognising that sodium reduction is necessary for improved public health and have taken action by initiating voluntary and mandatory sodium reduction targets, educating people about the harmful effects of sodium overconsumption, and requiring changes in food labelling for better understanding of product nutrition.
Reduced sodium salt NuTek Natural Ingredients has been on a journey to improve global health through sodium reduction by offering a variety of mineral and sea salt solutions with potassium salt, which provides a 1:1 substitution for sodium salt in foods.
Potassium salt is 53% potassium, 47% chloride and can be used as a sodium alternative.
recent consumer survey, 90% of consumers state that sodium overconsumption is a health problem and 82% of consumers prefer potassium salt over sodium salt. “The pandemic has impacted the potassium salt market as people are making healthier choices with what they eat, reading labels, and looking at the nutrition facts on packaging,” explained Barry Knudson, chief operating officer at NuTek Natural Ingredients. “With recent
“The pandemic has impacted the potassium salt market as people are making healthier choices with what they eat, reading labels, and looking at the nutrition facts on packaging.”
Barry Knudson, NuTek Natural Ingredients
This clean label solution can provide up to 75% sodium reduction and increases potassium intake, a necessary and often under-consumed nutrient. Equally important is that potassium salt offers great taste and the same functionality as common salt, making it a smart alternative to high levels of sodium in packaged and restaurant food. In a
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data showing that people with heart disease have a greater risk for severe complications from Covid, potassium salt will become a higher global priority with the renewed focus on the harmful effects of sodium overconsumption.” In December 2020, the US Food and Drug Administration (FDA) made an important step towards a healthier option
Over the past year, NuTek Natural Ingredients has expanded its vision with new products and a deeper commitment to creating natural, clean label ingredients for all foods, especially for plant- based applications. The company’s focus on reducing sodium and prioritising good health has only intensified in light of the Covid-19 pandemic.
to allow the name potassium salt to be used as an alternative for potassium chloride. The petition to allow for the name change was supported by advocacy groups, trade associations, academic institutions and major food companies. NuTek Natural Ingredients was the primary advocate for initiating that change with a petition filed in 2016. Consumer surveys found the name potassium salt to be preferred over potassium chloride, claiming that potassium salt is considered clean label, while potassium chloride has a chemical sounding name.
What’s in a name?
The simple truth behind potassium salt as an alternative to sodium salt is: ■ Potassium salt is sourced from many of the same places as sodium salt and is used for the same functions.
■ Sodium salt is 40% sodium and 60% chloride, whereas potassium salt is 53% potassium and 47% chloride.
■ Most people overconsume sodium, which is used heavily in packaged and restaurant foods, however, most people do not meet the daily requirement for potassium intake.
■ Sodium constricts blood vessels raising blood pressure, potassium relaxes blood vessels lowering blood pressure.
■ Replacing sodium salt with potassium salt creates a healthier balance of salts in the body and improves overall cardiovascular health.
Make a clean swap for better health. Potassium salt is the best solution, and over 80% of consumers agree. Created by nature and nurtured in science, NuTek Natural Ingredients offers clean label potassium, mineral and salt solutions. ●
www.nuteknatural.com 99
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