Company insight
The benefits of sugar-reduced juice
As a key supplier in the global food and beverage market, Austria Juice offers a broad product portfolio from the finest natural flavours to juices and services, such as beverage development and compounding. To be able to serve consumers’ needs for natural product concepts, Austria Juice is committed to researching sugar-reduced juices.
alorie-reduced drinks are reaching the top of the popularity rankings. While just a few years ago people rarely worried about an overly sweet diet, the excessive consumption of sugary products is somewhat frowned upon today. The WHO recommends consuming a maximum of 5–10% of your daily calories in the form of sugar. Health- conscious consumers know this and often forego the overly sweet taste. 52% of juice consumers in Germany say they reduced their juice consumption due to concerns about sugar. That’s a clear statement for fruit juice manufacturers to target issues of sugar reduction and develop their products towards nutritional optimisation in juices. It is becoming apparent that the general trend towards sugar reduction will also lead to an increased need for generally less sweet taste profiles in the long-term, and that this represents an opportunity for new fruit and vegetable juices. Austria Juice has recognised the market potential in this segment and has expanded its product portfolio using vegetable juice concentrates.
C
Sugar-reduced pure juices are lower in calories than regular juice: Apple juice from concentrate 100%
Energy Sugar Nutri-Score Nutri-Score colour 44kcal/100ml 10g/100ml C Yellow Note: Nutri-Score calculations done with: “Outil calcul”, version of 27.10.2020
by technology, sugar reduction in 100% juices will reach new heights over the next decade.
Keeping the positive properties of a juice while reducing sugar can be crucial for consumers when making a purchasing decision. For example, 70% of global consumers say that they have made improvements to their diets over the past 12 months to improve their immune health. Within these improvements, the consumers mainly focus on sugar reduction (66%), an increased intake of vitamins (58%) and a reduced intake of additives (65%). All these requirements
“Austria Juice is dedicated to the research of sugar- reduced fruit juices, without artificial ingredients and without impairing the health-promoting properties of its high-quality juices.”
Freshly squeezed opportunities In addition to combining different juices, the fruit juice industry is also dealing with technological innovations to reduce natural sugar and sweetness from 100% fruit juices without negatively affecting the other nutritional values and positive properties. According to Mintel, enabled
88
perfectly fit for juice blends from fruit and vegetable juices, as well as sugar- reduced juices.
Austria Juice is dedicated to the research of sugar-reduced fruit juices, without artificial ingredients and without impairing the health-promoting properties of its high-quality juices.
100% juices The company’s latest development in 100% juices is 100% fruit, with only 70% calories. Therefore, a biological-physical process is used to reduce the sugar content of juices by 30%, while still remaining a pure juice. The sugar-reduced juice concentrates in the portfolio are apple and orange – in comparison with the classic juices, these show noticeable contents of minerals and trace elements, as well as polyphenols.
In terms of Nutri-Score and other labelling systems for nutritional values, the advantage of launching an 100% apple drink using a sugar-reduced juice concentrate is obvious when comparing it with a 100% apple juice – fewer calories and a Nutri-Score improving from C to B. At Austria Juice, the team always strives for the best possible up to date product solution. As the know-how and expertise comes from one place – from market research to beverage concept, from fruit growing to the finished recipe and ingredient supply – Austria Juice offers its customers the best possible support for their diverse projects. ●
www.austriajuice.com Ingredients Insight /
www.ingredients-insight.com Energy Sugar Nutri-Score Nutri-Score colour
Apple drink from sugar reduced apple juice from concentrate 100%
30kcal/100ml 6.5g/100ml B Light green
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112
