Company insight
mega-3s are among the most studied nutrients on the planet. The health benefits associated with daily omega-3 intake are very well documented, and include cardiovascular health, improved cognitive and brain function, and eye health. Until recently, the delivery method for these nutrients via supplement was limited to soft gel capsules and liquid pourables. All the while, nutrition delivery categories in the lifestyle and convenience markets – such as protein bars, sports drinks, and flavoured stick packs – have been growing in popularity.
Overcoming challenges So, why aren’t high EPA and DHA fish oil concentrates available in more forms? The explanation is relatively simple, according to the vice president of product and process at Wiley Companies, Dr. Andrew Bell. “Most formulators are familiar with the challenges of including omega-3 oils into convenience products,” he explains. “Liquid oils don’t mix well with water-based systems. In food matrixes, the oil is difficult to formulate with if it is not protected from exposure to oxygen or high heat.”
The alpha of nutrients O
AlaskOmega, produced by Wiley Companies, widens the scope of omega-3s to include an omega-3 concentrate powder that allows this vital nutrient to be used in a more diverse way. This opens a wealth of new product opportunities for increasingly health-conscious consumers.
AlaskOmega powder can be used in a range of applications and convenience products, such as protein bars and sports drinks.
“Among our AlaskOmega brand values has always been our oil freshness and flavour, and our powder needed to align with our global reputation,” says AlaskOmega’s SVP of global ingredients sales, Steve Dillingham. And align it does. AlaskOmega’s omega-3 powder delivers over 200mg/g EPA and DHA without a fishy taste. Plus, the oil used to make this powder has a maximum total
“To increase awareness of these essential nutrients [...]it was critical that we produced a powder that was of the highest quality and the most optimal sensory experience, and we have accomplished this.”
Steve Dillingham
As with supplements, oxidating is an issue for foods and beverages, and fortifying a snack bar, for example, has historically been very challenging. That’s until now. AlaskOmega’s omega-3 powder allows formulators to incorporate high levels of omega-3s into a variety of applications and formulations that would not typically be amenable to utilising liquid ingredients.
Ingredients Insight /
www.ingredients-insight.com
oxidation (TOTOX) limit of five, more than a five-fold reduction from the Global Organisation for EPA and DHA Omega-3s (GOED) TOTOX limit of 26.
A boost to consumption So, why was it so important for AlaskOmega to research and develop this powder? The European Food Safety
Authority and WHO have recommended adults and children over four years of age consume at least 250mg of EPA and DHA omega-3 per day, and that few Europeans are meeting this minimum recommendation from their diet. Therefore, including AlaskOmega powder in convenience foods is an easy step towards improving omega-3 nutrition and public health across Europe. Furthermore, many athletes are seeking convenient ways to augment their EPA and DHA omega-3 intake. “As it is a key objective of AlaskOmega to increase awareness of these essential nutrients and contribute to a healthier global population, it was critical that we produced a powder that was of the highest quality and the most optimal sensory experience, and we have accomplished this,” says Dillingham. AlaskOmega is sending samples of this powder to formulators around the world. Dillingham adds, “We’re excited about what this revolutionary product has done for our industry and [...] that it has introduced omega-3 nutrients to an entirely new group of consumers.” ●
www.wileyco.com 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112
