Company insight A natural and
ver the past few years, the sports nutrition industry has been undergoing an exciting change driven by the “active consumer”. These consumers are looking to improve their overall health and understand the importance of an active lifestyle in helping them achieve this goal. In short, sports nutrition is now mainstream, and involves individuals beyond professional athletes or fitness gurus. As a result, the products within the industry also require an upgrade to cater to a wider group of consumers. A market survey done by Bio-gen Extracts found that the active consumer considered the following to be the most important parameters when selecting products: safety, efficacy, taste, convenience and cost per dose.
Consumers are also looking to improve their overall health, rather than just one aspect of it. Therefore, there is a significant demand for a more holistic approach to managing our health, with
unbeetable solution O
products providing complementary benefits to the consumer. Bio-gen Extracts offers a natural solution by providing these benefits to product formulators and brand owners through TruBeet.
Extraction innovation TruBeet, developed using green extraction technology, is an extract of red beets containing no less than 6% inorganic nitrates. This high concentration of nitrates is three to six times that of standard beetroot powders and extracts, which addresses two important parameters addressed by consumers. It increases user convenience and lowers the cost per dose. Its water solubility and neutral taste further enhances its value proposition, as product formulators find the ingredient to be extremely versatile for a wide range of applications. The supply chain and manufacturing practices of Bio-gen Extracts also ensures that the ingredient is free from oxalates, solvents, pesticides, aflatoxins, chlorates and perchlorates. To validate the safety and efficacy of TruBeet, a randomised, double-blind, cross-over, placebo-controlled study on 12 physically active subjects over seven days was conducted. Between days one and six of the supplementation period, subjects consumed the test products – either placebo or eight
TruBeet is developed using green extraction technology and contains ≥6% inorganic nitrates.
Ingredients Insight /
www.ingredients-insight.com
mmol of nitrate from TruBeet. On day seven, the subjects consumed the test products two hours prior to the experimental trial.
TruBeet is a clinically validated extract of red beetroot developed by Bio-gen Extracts, a leading manufacturer of science-backed ingredients for the global market.
During the experimental trial, the subjects completed a two-hour moderate-intensity cycling exercise, which immediately transitioned into a 60 second end-sprint performance test. There was a significant
“The group consuming TruBeet demonstrated increased exercise endurance performance during the end sprint of a prolonged [...] exercise.”
increase of plasma nitrate in subjects who had consumed TruBeet, while no significant change was observed in the placebo group. The group consuming TruBeet demonstrated increased exercise endurance performance during the end sprint of a prolonged moderate intensity exercise. This attribute was linked to physiological changes and the subjects who had consumed TruBeet showed significantly higher muscle oxygenation or lower deoxyhaemoglobin when compared with the placebo group.
The best beets Vital signs and laboratory data showed that both test products were safe and did not interfere with the normal functioning of the subjects. Increased endurance exercise performance demonstrated by TruBeet is representative of real-world endurance- based events and provides a great platform to product formulators in designing convenient finished products for the active consumer. TruBeet is ready to ride this wave of change with continuous investment in further clinical studies with a holistic approach in managing overall health. With upcoming research on cardiorespiratory health, cognitive function and muscle and joint health, the ingredient is well- positioned to take on the dynamic changes in the industry. ●
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