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UK plant-based eating habits 18%


The percentage increase of Brits who have eaten more vegetarian/ vegan food since the start of the pandemic.


19%14%


Say that Covid-19 means they are more likely to become


fully vegetarian or vegan from now on.


29% 39%


Say they will consider reducing their meat consumption in the future.


Hygiene standards Animal welfare Health reasons


Environmental impact of meat products


0 Source: Proagrica survey


28% 26% 23% 22%


5 10 15 Percentage Ingredients Insight | www.ingredients-insight.com 20 25 30


The percentage of Brits that have gone meat free in 2021.


34%


say they’d be likely to try a plant-based alternative to meat at a restaurant or fast-food outlet.


Main reasons for the shift towards more plant-based eating.


The percentage of Brits that have adopted a flexitarian diet in 2021.


60%


The percentage of Brits that have tried vegan food in 2021.


11%


The percentage of Brits


that want to


incorporate more plant-based food in their diet in the future.


Source: tastecard survey 11


Smileus; STILLFX/Shutterstock.com


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