Company insight
here is no getting away from the fact that the increasing consumer demand for sustainable, safe and healthy products has compelled beverage manufacturers to look for natural and environmentally friendly processes. However, some companies like Juste Pressé are not only looking for a better brand image, but they truly believe in making a difference, and Hiperbaric in- bulk technology makes that possible. High Pressure Processing (HPP) technology has helped Juste Pressé to keep fresh food characteristics, such as taste and nutrients, while providing food safety and extending shelf life. “There is no other technology that allows us to keep fresh juice properties – real taste, vitamins and antioxidants – for several weeks,” said Alexia Chassagne (president) and Sophie Legros (CEO), founders of Juste Pressé. The Hiperbaric 525 bulk system owned by Hermes Boissons, an independent co-packer for retailers and A-brands in Europe, has allowed Juste Pressé to commercialise the first ever HPP juice in a carton container – the most sustainable packaging option. With a composition of 80% carton and 17% bioplastic made from forest waste from Norway, its Pure-Pak Classic 900ml provided by ELOPAK results in a
Overflowing with potential T
significant carbon footprint reduction compared with PET bottles. The partnership between Juste Pressé, Hiperbaric and Hermes Boissons has created a ground-breaking juice. “Hiperbaric HPP in-bulk technology has allowed us to develop a product that is 100% aligned with our brand identity. We see this product as a game-changer in the HPP beverage industry, since it provides premium quality and taste with environmentally friendly packaging. This has been possible due to the perfect industrial partnership: Hermes Boissons. “We work together with their R&D team on recipes and formats. They played a key role in our transition from plastic to carton packaging. Also, knowing that Hiperbaric is the technological partner of Hermes is always a relief. They are the reference in the HPP industry, and their team of experts has always been available for us even when we don’t directly own a Hiperbaric machine. In summary, an extraordinary three-sided partnership results in the perfect match between product, packaging and company values,” explain Chassagne and Legros.
The future of carton beverages HPP is a non-thermal preservation technology that applies high hydrostatic
■ Minimal processing. The nutritional and organoleptic characteristics of food products are kept intact since HPP does not break covalent bonds.
■ Shelf life extension. Depending on the product, it is possible to extend the shelf life from three up to 30 times, while still ensuring a high-quality product.
In addition, HPP in-bulk technology allows the use of any type of packaging (bottles, bags, pouches, tubs, trays, vacuum/skin packaging, modified atmosphere packaging) after the process, regardless of the material, design or size. On the other hand, standard HPP in-pack units are limited to flexible and water-resistant packaging.
Hiperbaric 525 in-bulk reduces steps, simplifies the process and shows the highest productivity in the world, along with the lowest processing cost and minimum energy consumption. The design of these units allows the company to obtain a filling efficiency of 90% of the total volume, roughly double that of in-pack technology. Hiperbaric HPP in-bulk technology is the best solution for beverage manufacturers, such as Juste Pressé, who want to satisfy current consumer demands. ●
HPP has helped Just Pressé extend its product’s shelf life while keeping fresh food characteristics. Ingredients Insight /
www.ingredients-insight.com
www.hiperbaric.com 107
Juste Pressé has launched the first high-pressure processing (HPP) juice in carton packaging in the world, making it environmentally friendly. This has been made possible thanks to Hiperbaric HPP Bulk Technology. The strategic decision has helped the company achieve their mission: to change the food industry by offering sustainable and natural food products.
pressure (up to 6,000 bar/ 87,000 psi) for some seconds or minutes in packaged food products and beverages (standard HPP in-pack technology), or beverages before bottling (Hiperbaric in-bulk technology). It is a technology applicable to a wide variety of products, but juices and beverages is the category that has registered the most prominent growth in the past few years and the most important reasons are clear: ■ Guaranteed food safety. HPP destroys pathogens and spoilage microorganisms, meeting the requirements imposed by food safety authorities.
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