COUNTER INTELLIGENCE Some of the best in June MAC Cosmetics success breeds first standalone counter at Beirut Duty Free
Phoenicia Aer Rianta Company’s (PAC) Beirut Duty Free says it has made a ‘bold statement’ by adding a new MAC Cosmetics counter to its newly expanded perfumes & cosmetics zone. The 30sq m unit, which began trading
on 22 April, is visible in the main hallway of the departures terminal at Beirut-Rafic Hariri International Airport in Lebanon. The decision to grant a dedicated
space to the US beauty brand follows a period of success in the travel retailer’s existing stores. Adrian Bradshaw, General Manager,
PAC, Beirut Duty Free said: “We began working with MAC in April 2015 and it has been growing from strength to strength. “Although the initial location for the
brand wasn’t as prime as we would have liked, we decided that this time we would really make a bold statement and where better than the main walkway of the terminal. “MAC has a great reputation with our
customers. The brand awareness is high in the country and region, which has led MAC to being our number one makeup brand, so we’ve certainly put our best foot
Maison Labiche dresses new Grey Goose Riviera Series TR exclusive
Grey Goose, the number one premium vodka in global travel retail (according to IWSR’s 2017 data), has partnered with Parisian fashion label Maison Labiche, to create a Riviera Series travel retail exclusive gift tin, adorned with the names of iconic cities around the world, including Paris, Rio De Janeiro, Sydney and Hong Kong. Available from last month across major
airport locations including Singapore Changi and Nice, this limited edition is designed to appeal to ‘two key shopper need states in travel retail’, said parent company, Bacardi. “The adventurous team at Maison
Labiche has identified 13 cities that creatively influenced its designs,” added Bacardi. The gift-tin houses the 2019 limited Grey
Goose Riviera Series bottle with its unique wave design.
Veuve Clicquot & Gebr. Heinemann partner for GTR pop-up
Veuve Clicquot and Gebr. Heinemann have launched the iconic champagne brand’s limited-edition pop-up at the German retailer’s duty free and travel value shop at Frankfurt Airport (A-Main Schengen) in what is a travel retail first for the brand.
It is understood that following the initial
world exclusive launch with Heinemann in Frankfurt – for the month of May – the Veuve Clicquot Limited Edition activation will be rolled out into other travel retail locations. The 35sq m pop-up was designed
exclusively for Frankfurt Airport and FAR (Frankfurt Airport Retail), which is a joint venture between Gebr. Heinemann and the airport operator Fraport. Dressed in the signature yellow and
pink hues associated with Veuve Clicquot Rosé Champagne, the pop-up visibility is enhanced by brand ambassadors handing out invitations to it.
JUNE 2019 TRBUSINESS 67
Chanel opens first duty paid fragrance and beauty counter at Toronto Pearson
Dufry-owned Hudson Group has partnered with French beauty house Chanel to launch its first fragrance and beauty boutique in North America at Toronto Pearson International Airport. The boutique, which is situated in
Terminal 1 Domestic Departures and opened this month, sells a curated assortment of men’s and women’s fragrances, makeup and skincare in a ‘dynamic’ and ‘playfully elegant’ environment. Chanel says the space has been
designed to express its brand story, complemented by décor that adjusts according to the seasons and collections on offer. “Clients are encouraged to discover
the exclusive creations such as the new fragrance collection Les Eaux De Chanel,” stated the company.
forward on this project.”
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