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AIRLINE NEWS 3Sixty Duty Free talks up new omnichannel retail business
3Sixty Duty Free (formerly known as DFASS Group) was expected to release its new KrisShop omnichannel platform at the end of May. News of the joint venture between
Singapore Airlines (SIA), 3Sixty and SATS to run the retail programmes on SIA (KrisShop) and low-cost subsidiary carrier Scootalogue was first announced in March 2018. The shareholder’s agreement confirming
the establishment of the partnership was finalised in November 2018. Other partnerships have since been
announced, including an agreement with Avianca for the development of an online retail platform. This covers airlines such as Aerogal (Ecuador), TACA (Peru) and LACSA (Costa Rica). Regarding the omnichannel business as a
whole, which is the company’s main focus, Roberto Graziani, Executive Vice Chairman,
3Sixty told TRBusiness: “This is not an airline business. It is a business that leverages the airline partnership and is much more than an airline business.” He added: “I believe this is a new way
of approaching retail and starting this kind of business in travel retail is very important. The most successful retailers offer integrated choices, touch-points and services to consumers.” Should all go according to plan, this
business could be the ‘leader in our industry’, according to Graziani. “Thanks to partnerships with the airlines
we will have data on customers’ journeys. As soon as they book a flight, the airline will know who they are, when they are flying and from where to where they are going.”
LFP to terminate Tap Air inflight business
Retail inMotion secures Cathay concession
Retail inMotion (RiM) has been appointed as Cathay Pacific’s onboard retail and technology solutions provider. The inflight retail arm of LSG Group
will manage the boutique and duty free programmes for Cathay Pacific and Cathay Dragon, taking over from long-term incumbent Inflight Sales Group (ISG). The contract
inflight and technology solution partner. Its onboard retail programme has been
operated by ISG for a number of years, which is understood to have supported Cathay throughout the process while it undertook a study of its business and technology functions. A Cathay source said at the time that
covers product
procurement, management, warehousing, distribution, crew training and engagement, catalogue design and customer service. RiM will utilise its in-house proprietary
retail platform Vector In-Flight to handle payment processing and fulfilment alongside other backend systems such as reconciliation, inventory and warehouse management. The airline told TRBusiness in October it was deep into a tender process for an
JUNE 2019
the traditional ‘bricks and mortar’ style of selling was not sustainable in the long term, with the carrier seeking a partner to provide a 360-degree service; from technology, to inventory management to duty free. Ronald Lam, Cathay Pacific’s Director
Commercial and Cargo said: “Retail inMotion and the LSG Group impressed us with their in-depth understanding of the travel retail industry and ability to leverage on technology to improve our customers’ shopping experience. ”
Lojas Francas de Portugal (LFP), the joint- venture between Dufry Group (49%) and Vinci Airports (51%), is to terminate its existing inflight retail business on TAP Air Portugal flights at the end of the year. LFP, which also operates more than 30
ground stores in Madeira, Porto, Lisbon and Faro airports and at three international airports in Azores (Ponta Delgada, Horta and Santa Maria), has ran the TAP Air Portugal onboard concession for 20 years. The news comes as a further blow for
the inflight retail industry, following the announcement in March that KLM is to end its tax free programme on all flights in January 2020. In the case of TAP Air Portugal, however,
passengers will still be able to purchase inflight, courtesy of a new LFP reserve-on- board digital solution.
www.scorpioworldwide.com TRBUSINESS 11
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