BEAUTY REPORT: COTY


the airport*. This was just a dream three years ago. We activated this messaging through WeChat Pay and AliPay just this year too.


Building on its colour cosmetics axis has long been a priority for Coty. Tell us more about Burberry makeup? In Asia, Burberry makeup is now in 28 doors and we will keep expanding it. Burberry is doing very well globally, but of course we don’t want it to be available absolutely everywhere. We want to drive demand by


placing it in locations which elevate the brand. We still want people to feel that they can’t buy these products anywhere. I believe that this is still the magic of travel retail. They see it in one place and feel compelled to buy because they don’t know when they are going to see it again.


As always, we are keen to find out if Coty is in acquisition mode… Are there any targets in sight? I am borrowing a quote from a manager I once had who said: “There are people who talk


and there are people who do”… We continue being in acquisition mode, but of course it has to the right opportunity.


Let’s talk fragrances. Some of the company’s most recent launches


New Burberry Lip Bar.


have clearly been targeting audiences in Asia. Which of these have been most successful? So, we started with Gucci Bloom which was a success everywhere, but it was particularly popular in Asia and all the evolutions of Bloom have actually increased the brand’s equity in this region: Aqua di Fiori, Nettare di Fiori. Tiffany was also very successful in the region as well as Chloé Nomade, which has already worked very well and was incremental to the whole franchise. It’s not such a surprise when you consider Chloe’s popularity in Japan. Speaking more globally, Boss


Infinite possibilities for new Boss Bottled edition


Coty believes the latest addition to the incredibly popular Boss Bottled line, Infinite Eau de Parfum, will be a sure-fire ‘hit’ after receiving positive feedback from ‘every market’. Launching last month in global travel


retail, the juice was originally created by master perfumer Annick Menardo. The new EDP, which is available in


50ml, 100ml and 200ml, is apparently the first fine fragrance that uses diamond technology to make the top and heart notes last longer on skin. “The fragrance opens on a refreshing,


sparkling top note of mandarin and apple, spiced up by a hint of cinnamon and sage,” says Coty. “Warm, aromatic notes of patchouli,


rosemary and lavender come together at the masculine heart. The rich olivewood


JUNE 2019


combined with sandalwood creates a smooth yet deep base note, unfolding harmoniously on skin.” The hugely popular Australian actor,


Chris Hemsworth, best known for his role as Thor in Marvel’s Avengers film series, stars in the Boss Bottled Infinite advertising campaign, shot by Karim Huu Do with photography by Matthew Brookes. “I loved working on the new Boss


Bottled Infinite campaign,” says Hemsworth. “There is a heavy focus on getting away from the chaos of urban life and reconnecting with nature which is always a constant goal in my life. “I am very grateful to everyone at Boss


and the director for this creative venture and hope everyone enjoys it as much as I do.”


TRBUSINESS 39 [*Messages are pushed to customers


using retailer or airport applications that they need to download first. Apps have to be open in order for the communication to be received by the shoppers.]


“I am borrowing a quote from a manager I once had who said, ‘there are people who talk and there are people who do’. We continue being in acquisition mode [...].”


Txema Marquiegui, Coty


Infinite is going to be a hit. The initial reactions from every market are excellent so we’re on to something big. We are also happy with CK. CKOne keeps growing and the Platinum Edition has done wonders for us. «


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