BEAUTY REPORT: OVERVIEW Unlock the full potential...
The perfume & cosmetics category continues to extend its lead in global travel retail.
continues to be a key growth driver in travel retail, in part due to the segment’s increasing popularity with Chinese consumers. Shiseido claims that both Nars
and Laura Mercier achieved ‘robust growth in 2018’, as the company continues to refresh and expand its product ranges. According to Shiseido, Nars’ travel
retail sales doubled in 2018 year-on- year and hero product, Nars Orgasm Blush is now the number one blush in travel retail [an exclusive interview with Kenji Calméjane, Shiseido’s General Manager Travel Retail Asia Pacific, appears on p40]. Still, while makeup is growing
its share of voice in some locations, skincare still represents the greatest share of sales generated by the beauty category in global travel retail. The plethora of new products launched at the TFWA Asia Pacific Exhibition alone, was (quite frankly) more than overwhelming. So how are consumers meant to navigate the category in DF&TR? From TRBusiness’ research it appears that many companies are attempting to position themselves in niche micro- categories including the following: masks/masques; beauty devices; botanicals; organic products; aromatherapy/spa etc.
Trust in science One company that stood out to TRBusiness for its unique story and brand messaging at the recent TFWA Asia show was Dr. Ci: Labo. TRBusiness interviewed Philippe
JUNE 2019
Gueulet, International Director, Dr. Ci:Labo at the TFWA show [video to be published soon] who very eloquently explained the philosophy behind the brand’s tagline of ‘beauty prescribed’. He maintained that the unique
science behind Dr. Ci:Labo’s products gives the brand a strongly differentiated position in travel retail and a clearly defined message for consumers. It is for this reason that the products carry very simple branding messages and pared back product packaging; letting the
From TRBusiness’ research it appears that many companies are attempting to position themselves in niche micro-categories including the following: masks/masques; beauty devices; botanicals; organic products; aromatherapy/spa etc.
TRBusiness
contents speak for themselves. Fellow doctor brand Murad,
from Unilever, believes it appeals to consumers because its products are
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La Prairie’s newly renovated Zurich Airport boutique was showcased at the TFWA Asia Pacific Exhibition & Conference last month.
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