BEAUTY REPORT: TRAVEL RETAIL AWARD WINNERS
TRBusiness raises glass to best in beauty at 2019 Travel Retail Awards
Amorepacific struck gold in the makeup and skincare categories at the The Travel Retail Awards in May while Interparfums came away with the best fragrance product for the second year running. Charlotte Turner reveals more about the award-winning products.
Company: Amorepacific Company bio: Established in September 1945, Korean beauty giant Amorepacific says it remains committed to becoming the ‘Asian Beauty Creator’, providing its global customer base with a package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products.
Winning product in Makeup category: Sulwhasoo Perfecting Cushion EX No.21.
Product bio: ‘Cover radiance cushion that provides perfect makeup with long-lasting light, refined cover and moisturised finish’.
What did consumers think? This product’s key strengths included its quality and suitability to DF&TR. Bloggers greatly enjoyed using the product too. The product appealed strongest to those travellers from the Middle East & Africa as well as Asia Pacific.
Winning product in Skincare, Haircare, Bath & Body category: Laneige Water Sleeping Mask
Product bio: An overnight, moisture-recharging gel mask that quickly absorbs while you sleep to deeply hydrate skin.
What did consumers think? Consumers believed the ‘general appeal’ of this product was strong, making it ideal for the DF&TR environment. Bloggers enjoyed using this product, which also appealed strongly to millennials.
Amorepacific’s reaction: “Amorepacific is delighted that beauty categories pioneered by our company – Cushion and Sleeping Masks – were recognised by travel retail customers around the world,” said David Park, SVP, Amorepacific Travel Retail Unit. “With such a great recognition, Amorepacific aims to bring more singular beauty innovations to global travellers around the world. “An integral element of innovation
Amorepacific’s
philosophy is listening to the voices of our customers. As a matter of fact, the cushion category (pioneered by Amorepacific) was invented by paying close attention to customer feedback and providing innovative solutions to their needs. “We believe that Sulwhasoo
Perfecting Cushion’s recognition as the Best Makeup Product of 2019 further magnifies Amorepacific’s enthusiasm to communicate with our customers. We believe that true innovation finds its roots from our customers – that is why such a consumer-voted initiative is an invaluable experience to us.”
Company: Interparfums Winning product in Fragrance category: Fantasia Mermaid – Anna Sui.
Product bio: Fruity ‘Floriental’ juice in a turquoise hue, presented in a glass bottle complete with Mermaid figurine cap in shiny, pink champagne silver colour.
JUNE 2019
What did consumers think? Consumers felt this product was unique and innovative. It struck a chord with millennials and those travellers from Asia Pacific and South America.
Interparfums’ reaction: We are so happy to have been successful for the second year running. We contacted Anna Sui herself who was delighted. We believe the strength of this product lies in the fact that it speaks to the spirit of Anna Sui (the designer). It is for all the adults who believe in possibilities. We would recommend entering the Travel Retail Awards to other brands, for sure. «
“We believe that true innovation finds its roots from our customers – that is why such a consumer-voted initiative is an invaluable experience to us.”
David Park, SVP, Amorepacific Travel Retail Unit
TRBUSINESS 43
Above: (clockwise from top left) Amorepacific Laneige Water Sleeping Mask; Amorepacific Sulwhasoo Perfecting Cushion EX No.21; Interparfums Anna Sui Fantasia Mermaid.
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