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Niche, prestige and prescription: DF&TR beauty trends revealed
Niche, prestige and doctor brands appear to be soaring in duty free & travel retail, while colour cosmetics continues to increase its share of voice in the booming beauty category. Charlotte Turner reports.
Above: Quirky campaigns such as this one from MAC Cosmetics is helping brands to elevate their presence in duty free & travel retail.
Right: Dr. Ci:Labo believes its fuss- free packaging is true to the brand’s ‘beauty prescribed’ tagline.
T
RBusiness fully immersed itself in all things beauty at the recent TFWA Asia
Pacific Exhibition & Conference last month, with a view to providing a truly comprehensive view on the continued evolution of this category in duty free & travel retail. As reported in the May issue of
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Globally recognised brands such as Nars and Laura Mercier also continue to pick up momentum in the channel, with parent company Shiseido insisting that makeup continues to be a key growth driver in travel retail, in part due to the segment’s increasing popularity with Chinese consumers.
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TRBusiness as part of the Beauty in Asia report, growth in perfume & cosmetics sales has far exceeded all other categories in the global travel retail industry in recent years, up 19.3% to $25.6bn in 2017 [the last full year for which data is available - Ed]. In the first quarter of 2018, the category’s sales climbed another +15.9% yoy. Although we don’t have full-
www.trbusiness.com/subscriptions to p37].
been particularly buoyant in Asia Pacific with skincare driving growth. However, in Asia, and also globally, there has definitely been some movement in market share in favour of colour cosmetics as the spending power of millennials has accelerated. According to The Estée Lauder
Companies, its eponymous makeup brand, as well as Tom Ford and MAC Cosmetics continued to thrive in duty free & travel retail in fiscal 2019, with all three sitting inside their top 10 performing brands around
Makeup picks up speed Globally recognised brands such as Nars and Laura Mercier also continue to pick up momentum in the channel, with parent company Shiseido insisting that makeup
JUNE 2019
year figures for the P&C category globally yet, TFWA President Alain Maingreaud did reveal that sales registered by this category specifically in the Asia Pacific region reached $18.2bn in 2018; growing 19.9% yoy. According to Generation Research, which provided Maingreaud with the data, wines & spirits is the P&C category’s closest competitor, with fewer than half the sales of P&C. Beauty sales have always
the world. ELC’s sales will no doubt enjoy
the benefits of two major MAC campaigns, which were recently launched; One celebrating 25 years of the Viva Glam initiative and the other, Destination: Fabulous!, which is totally exclusive to the travel retail channel. Not to be outdone by its
fierce competitor, fragrance heavyweight Coty conducted a global strike in colour cosmetics just recently with the return and complete ‘makeover’ (pun intended) of Gucci cosmetics. The collection comprises 58 shades of lipsticks split into three categories [for more information on this launch refer
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