BEAUTY REPORT: OVERVIEW
Doctor brands like Murad are gaining ground in duty free & travel retail. Pictured here is Dr Howard Murad, M.D., FAAD.
trusted and backed by science. “I think [the doctor brands trend] is
coming from a demand for products that our consumers can trust and rely on,” Rosalyn Frayna, Global Travel Retail Business Unit Lead, Unilever International, told TRBusiness. “Being a doctor brand carries a
certain credibility, with focus on efficacious products.” Murad is diversifying its offer
in travel retail with the launch of supplements in Asia Pacific, which include those that target the causes of acne and blemishes (Pure Skin Supplements) and those that provide skin with a sun shield (Pomphenol Sunguard Supplement). “I think this concept will be limited
in Asia Pacific for now since the regulations are different in other regions,” added Frayna, who also revealed that the Murad blemish
control skincare products are performing well in China.
The power of luxury Despite ‘doctor brands’ or cosmeceuticals gaining popularity in DF&TR, prestige and luxury skincare brands will always be sought after. In fact, many companies are currently upgrading all of their merchandising units while others are creating beautiful bespoke boutique concepts to more effectively communicate their luxury position to customers. One of these is La Prairie, who
proudly showcased its new retail concept at its booth inside the TFWA Singapore exhibition itself. The concept can also be seen at Zurich International Airport. After just four weeks of
renovations, the luxury Swiss skincare brand reopened its boutique
“Being a doctor brand carries a certain credibility, with focus on efficacious products.”
Rosalyn Frayna, Global Travel Retail Business Unit Lead, Unilever International
at Zurich Intenational Airport on 24 April. La Prairie calls the new boutique
a ‘haven of pristine elegance’ that includes an intimate consultation space, a digital,
interactive
product display table and a private payment area behind a Mondrian-inspired divider for added privacy. At 64sq m, it is the house’s largest travel retail door in Europe. «
Foreo buoyed by Travel Retail Award; launches new Serum, Serum, Serum
Last year’s winner of the Travel Retail Award for Best Skincare, Haircare, Bath and Body product, Swedish beauty and tech company Foreo, was delighted to be able to promote its success in the 2018 event at last month’s TFWA Singapore show. It also took the opportunity to
promote its new Serum Serum Serum, Luxury Caviar 24k Mask, and Micro-Foam Cleanser. “Paired with a firming massage mode
on select Luna devices, Serum Serum Serum enables Foreo’s silicone cleansing
JUNE 2019
devices to glide across the skin, enhancing absorption and efficacy,” said the brand. Meanwhile, the exclusive two-step
Intensive Caviar Fusion Mask Treatment, paired with Foreo UFO, envelopes skin in various substances for complete renewal in just three minutes. The caviar extract is a rich nutritive element and potent anti- ageing ingredient. Finally, the Micro-Foam Cleanser helps
to extract impurities from the pores and contains skin-replenishing amino acids and Vitamin E to help lock in moisture.
Foreo's Serum Serum Serum was in the spotlight at the TFWA Asia Pacific Exhibition last month.
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