SUGAR CONFECTIONERY: RICOLA Ricola to take ‘big step forward’ in Asia Pacific
Making its mark in the Asia Pacific region is a priority for Swiss herb confectionery company Ricola, which has added the 75g Alpin Fresh product to its impulse tin range. Andrew Pentol speaks to Andreas Reckart, Vice President Sales Middle East & Travel Retail, who reveals the brand is open to opportunities across all duty free and travel retail sectors.
its development prospects in this important market and said its range of impulse purchase 75g tins was attracting strong interest from airport retailers. The impulse tin range has been
boosted by the addition of the Alpin Fresh 75g tin, which was first introduced at last year’s TFWA Cannes exhibition. Following the initial success of the
75g tins in travel retail and demand from consumers for more choice, Ricola decided to extend the offer with the introduction of Alpin Fresh. Alpin Fresh joins three other tins
in the collection, which are Original Herb, Lemon Mint and Cranberry sugar-free herb drops. Other travel retail exclusives
include a 125g doypack (sharing pack containing Lemon Mint, Eucalyptus and Original flavours) and a range of four 200g tins featuring retro Swiss designs. “Alpin Fresh is just another
Above: A Ricola display at Frankfurt Airport.
H
aving reported a 200% sales increase with Duty Free Philippines in 2018 and
securing new travel retail listings in Asia Pacific, Swiss herb confectionery specialist Ricola is gradually making its mark in the region described as the ‘engine room’ for travel retail. Heading into this year’s TFWA Asia
Pacific Exhibition and Conference, the company was excited about
“We are still not where we want to be in terms of our business in the Asia Pacific market. Accessing a couple of new locations will enable us to make a big step forward.”
Andreas Reckart, Vice President Sales Middle East and Travel Retail, Ricola
The impulse tin range includes Lemon Mint 75g. 52 TRBUSINESS JUNE 2019
addition to the tin range,” Andreas Reckart, Vice President Sales Middle East & Travel Retail, Ricola tells TRBusiness. “It is a minty flavour. We had
lemon, cranberry and herbal but did not have mint.” He continues: “We had the design
for Alpin Fresh in Cannes but now have the finished product.” Listings for Alpin Fresh have
already been secured with Gebr. Heinemann, Dufry Group and Dubai Duty Free and the new addition will also be available at DF&TR locations in the Philippines. Reckart says: “We have all the tins
listed with Dufry in most Spanish airports and have other listings in the pipeline. In general, things are moving in the right direction.”
Positive strides in Thailand Ricola is clearly investing extensive resources into growing its DF&TR business in places like China, Indonesia, Hong Kong, Singapore and Thailand. Speaking of Thailand, the company
secured a key listing with King Power International (Thailand) at Bangkok Suvarnabhumi International Airport in July 2018, as exclusively revealed by TRBusiness. The retailer has since made its first
order and now stocks the 75g tins of Original Herb, Lemon Mint and Cranberry, along with other products from Ricola’s existing portfolio. Listings have also been confirmed
with Plaza Bali in Indonesia and further agreements could materialise in China and Hong Kong. Reckart comments: “King Power
is all up and running and I am told the products are on the shelves. I do not have any numbers yet, but I am quite positive.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74
