BEAUTY BRANDS ON THE RISE
due to the regulations existing in different countries. Elsewhere – and as previously referred to – Murad blemish control products are showing marked appeal in China. “Our number one product is the
Rapid Relief Acne Spot Treatment that promises reduction of blemish size and redness within four hours,” says Frayna. “It has the maximum strength 2% salicylic acid formula and the highest percentage of acne actives in the Murad Acne Control Collection – formulated to exfoliate, clear, balance and soothe skin to effectively treat breakouts. Says Frayna: “Being in gel form, it dries clear and can be used daytime or night time and can be even concealed under make-up, truly something you can turn to for emergencies.” Elsewhere, Unilever’s Living Proof
haircare brand – acquired in 2017 and a major name is the prestige segment of the US – continues to show strong potential in travel retail. Based on ‘breakthrough science
and patented technology’ from the The Massachusetts Institute of Technology (MIT), Living Proof boasts more than 20 patents and over 50 different products, including the Perfect hair Day Dry Shampoo. Asked about Living Proof’s
progress since it debuted at the TFWA World Exhibition in October, Frayna updates: “We’ve launched Living Proof first in the new Dublin Terminal 2 departure shop in March and this quarter we will open four airports in the US. “We are working on rolling out
more store openings globally, now that summer is around the corner, our No Frizz range and the global best-seller Perfect hair Day Dry Shampoo will be highly sought after. “We are quite new and the HPP
slots are usually committed at least a year before, hence we are looking at 2020 onwards. We have launch a promotion in Dublin and by summer we will definitely have a nice summer promotion that our holidaymakers will love.”
Fostering the ‘natural look’ Another company rooted in science is Dr. Jart+ Skincare. The Korean brand founded by dermatologist Dr. Sung Jae Jung
JUNE 2019
and architect Chin Woo Lee in 2005 fuses dermatology and science to create advanced skincare solutions with vibrant appeal. This is echoed through its slogan ‘Powered by science. Inspired by art’. Soo Song, Sales Manager/Global
Travel Retail tells TRBusiness that Dr. Jart+’s approach focuses on breaking the stereotypes associated with more austere, clinical dermatological applications in an artistic, yet scientific way. The brand exploded into travel
retail in 2017 and now occupies (correct as of 31 March) 111 counters worldwide at airports (65), ground stores (26), airlines (12), cruise (7) and other (1) with the likes of King Power, Dufry, Lotte Duty Free, The Shilla Duty Free, DFS, Starboard, CDFG and Dubai Duty Free. “This year we would like to
consolidate existing customers – in two years, we have achieved a lot,” comments Song, who adds that travel retail is tied closely to the domestic and global business. The V7 Toning Light and V7 Pink
Toning creams and V7 Brightening Mask are notable focuses. Containing seven vitamins
(F,E,C,B12,B5,B3 and H), the creams perform a combination of functions to moisturise, brighten and tone the skin. Song says the V7 Toning Light in particular responds to the makeup trend towards more natural, cover- up applications. Exhibiting at last month’s TFWA Asia Pacific Exhibition, luxury spa
(Left) Soo Song, Sales Manager/Global Travel Retail, Dr. Jart+ at the recent TFWA Asia Pacific Exhibtion.
“One of our key strategic directions is opening more stores and we’re pushing hard on that because we can give definition to this lifestyle and wellness category and bring it to the traveller.”
Neil Ebbutt,
Director Global Travel Retail, Rituals Cosmetics
and lifestyle brand Spa Ceylon takes its inspiration from the ancient healing practice of Ayurveda to blend traditional rituals with an eclectic range of bath and bodycare, wellness, facial skin care and personal care products. Founded in 2009 by Shiwantha
Dias and Shalin Balasuriya, Spa Ceylon runs branded stores, boutiques and spas in its native Sri Lanka and around the world. Very much in tune with travellers’ desires to relax and connect with
Foreo has extended its partnership with Lotte Duty Free with a new location at its Bangkok downtown store.
TRBUSINESS 47
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