BEAUTY REPORT: SHISEIDO


Shiseido TR expands production capacity to keep pace with demand


Kenji Calméjane, General Manager, Travel Retail Asia Pacific, Shiseido Travel Retail told Charlotte Turner in Singapore last month that he expects high double-digit sales growth to continue in 2019 and 2020, as the company takes advantage of a ‘J-wave’ in travel retail.


beauty company. The Shiseido Forest Valley project connects art, science and technology in a multi- sensorial experience. We want this place to become a state-of-the-art Asian symbol based in the garden city of Singapore [and the home of the company’s Asia Pacific headquarters as of January 2019].”


Strengthened spending The new installation tops off a fantastic 18 months for the company, which registered +40% sales growth in 2018, driven by the company’s prestige pillar brands. “Shiseido, Clé de Peau Beauté,


Above: Shiseido launched its Forest Valley concept on 13 May at Changi Airport’s Jewel. Left to right: Philippe Lesné, Masahiko Uotani, Hung Jean and Yoshiaki Okabe.


D


uring last month’s TFWA Asia Pacific Exhibition & Conference, Shiseido Travel


Retail’s SENSE art installation at Jewel Changi Airport in Singapore was considered a highlight of the event by many delegates in attendance. The installation, which is free


of charge to visit and open 24 hours a day, is located within Shiseido’s Forest Valley West Trail at Changi’s phenomenal new Jewel shopping and dining facility. It was inaugurated by Shiseido’s President and CEO, Masahiko Uotani, at an


“Shiseido, Clé de Peau Beauté, Nars and Dolce & Gabbana are the four pillar brands in prestige which contributed to +46% growth (in 2018).”


Kenji Calméjane, General Manager, Travel Retail Asia Pacific, Shiseido Travel Retail


40 TRBUSINESS


exclusive launch event on 13 May. The result of the collaboration


between Shiseido and teamLab – a Tokyo-based interdisciplinary art collective – involved ‘diverse minds coming together’, says Shiseido. “Uniting scientists, researchers,


composers and artists to create an experience of scent to create calm; an experience of sound to create peace; an experience of sight to create serenity; an experience of touch to create harmony. “Ultimately,


the SENSE


experience allows travellers from around the world to reignite their senses and connect with their inner selves to rediscover meaningful beauty.” Kenji Calméjane, General


Manager, Travel Retail Asia Pacific, Shiseido Travel Retail told TRBusiness more about the initiative in Singapore last month: “It comes back to Shiseido’s very strong connection to nature as well as Japan’s connection to nature. “It also ties into our mission of becoming the most innovative


Nars and Dolce & Gabbana are the four pillar brands in prestige which contributed to +46% growth (in 2018).” While Calméjane insisted that


the demand for all four of these brands remains very high, the growth is also being driven by the continued rise in Chinese travellers and a consistently high spend per passenger. When asked whether Shiseido


had been made aware of a reduction in SPP in recent months – as a result of China’s slowing GDP growth and dilution of spend due to an increased share of low-cost carrier passengers – Calméjane said Shiseido had in fact noticed the contrary. “We rather see a strengthening


of their spending power with a concentration on the P&C category specifically. We are very confident of maintaining growth. Perhaps there was a period last year where we could believe that in some parts of the region – around Hong Kong or Macau – maybe there was a decrease in spend or basket size, but this is not what we are seeing today. We are not seeing that dilution in spend per passenger today.” Fortunately for Shiseido, its


JUNE 2019


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