CHOCOLATE UPDATE Unlock the full potential...


“The feedback we have had has been extremely positive, from retailers but also other brand owners. This is particularly interesting as we are taking a category perspective in this instance.”


Stewart Dryburgh, General Manager, Nestlé International Travel Retail


Swiss tennis ace Roger Federer opened the re-designed 130sq m Lindt boutique at Zurich Airport, Airside Center, Level 2 in April.


made such a bold forecast, asserting in 2004 that the category – then valued at $1.4bn – could be doubled in five years. “It’s pretty key to connecting


category growth with passenger growth; if you do that you will get there,” comments NITR General Manager Stewart Dryburgh. Unsurprisingly, all roads link


back to the consumer. In January, NITR shared with TRBusiness plans to develop a new consumer ‘need states template’ to funnel growth. It says this global tool is being


applied specifically to travel retail consumers, with the novelty lying not in identifying the needs states themselves – snacking, gifting, sharing for example – but connecting those needs to the consumers travelling. “We are presenting it at this particular point,” updates Dryburgh.


“It is very fresh out of the oven.


The feedback we have had has been extremely positive, from retailers but also other brand owners. This is particularly interesting as we are taking a category perspective in this instance. “We hope this template is going to


be significant in driving the category. Time will be the judge of that one. It is up to us to bring it to life in the appropriate way. “We are sharing it publicly in


these forums and making it available via presentations because we are looking to share it with the trade and want everyone to buy into it.” TRBusiness took the opportunity to


ask other suppliers for their views on NITR’s category vision. Ritter Sport’s Pasold says: “We


believe it is achievable when the category is creating the right products, hence meeting consumer


Unilever to launch exclusive Carte D’Or range


FMCG giant Unilever has told TRBusiness it intends to introduce a confectionery range from leading dessert brand Carte D’Or. Understood to be travel retail exclusive


needs and trends. “But it will only workout if the


manufacturers and retailers are working together with a clear focus on the consumer and their needs and expectations. “This would also mean giving the


brands more opportunity to create an exciting and lively category for the consumer (not only with HPPs) in order to attract them to visit and get them converted into shoppers.” Maud Geerbex, Corporate Affairs


Director Global Travel Retail, Mars ITR adds: “We want to grow the category and it’s great to see others talking


about


growing it as well. We think with our brands we are very well


Below: M&M’s will deliver theatre and novelty for Mars Wrigley International Travel Retail customers in a new ‘Full Throttle’ campaign.


positioned


with that. There is a category discussion going on now about confectionery.” «


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Unilever International reports positive


upon launch, the line will boast a total of 17 skus including seven gift items (400g bars, boxes of pralines, flaked truffles and dusted truffles) and 10 skus of assorted 100g and 200g bars. “This compact range will not only


cater to European markets but also Asia Pacific where there are opportunities for smaller bars in some markets,” comments Rosalyn Frayna, Global Travel Retail Business Unit Lead, Unilever International.


JUNE 2019


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feedback on the products during the recent TFWA Asia Pacific show, particularly for the flaked truffles – a chocolate ganache covered in dark or


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where chocolate is a universal gift, across demographics,” adds Frayna. “Our chocolates are meant to be


shared and enjoyed with friends and family, like our Carte D’Or ice creams, and [via] elevated experiences we hope to bring a fusion of both categories in high-profile promotions.”


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milk chocolate flakes – and the bars. The firm says the success it has


achieved with its Magnum chocolates – a spinoff of the popular ice cream brand – provided the motivation to launch the Carte D’Or line, which will sit within a more streamlined portfolio within selected distribution channels. “We would like to focus in DF&TR


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