TRAVEL RETAIL AWARDS 2019
Travel Retail Awards reaches new heights of consumer engagement
The second consumer-voted Travel Retail Awards drew record numbers to the Singapore Conrad Centennial Hotel last month, showcasing the products and airports that emerged triumphant in the ultimate test – first-hand shopper feedback.
N
inteen honours in 18 categories (five airport; 13 product) were handed out
at The Travel Retail Awards 2019 [for the full list of winners, view the accompanying winners’ magazine or visit
www.trbusiness.com]. Guests were once again treated
to a four-course sit-down dinner, entertainment from MICapella and high-profile networking as they discovered what consumer bloggers and vloggers (video bloggers) think about airport retailing, what drives them to spend – and crucially – what distracts them from shopping.
Lexicon of confidence As is customary, winners and finalists are entitled to display the esteemed Travel Retail Awards logo, which serves as a hallmark of genuine consumer confidence at airports and on travel retail products
globally.Additionally, entrants are furnished with critical feedback from partner m1nd-set’s time-honoured market insight. This combination delivers a new and unmatched lexicon for suppliers, airports and their retailer partners to improve global businesses. Opinions from a group of
consumer bloggers and vloggers accounts for 30% of the total score, with 70% equated to travellers’ responses sourced from m1nd- set’s unique database. This year, 61 international airports were part of the assessment quota [for more on the awards’ methodology, visit www.
travelretailawards.com]. Peter Mohn, CEO, m1nd-set
commented: “After the huge success of last year’s first and only consumer- voted Travel Retail awards, we are very pleased to find even more companies and brands participating
JUNE 2019
this year.” TRBusiness also hosted a charity
raffle to raise funds for SOS Children’s Villages in a special initiative with Dufry. SGD$9,000 was raised, with the total (including Dufry’s contribution) rising to SGD$18,000.
Results playing out As the industry is well aware, fierce competition for space at airports coupled with escalating concession fees and an increasingly discerning and time-strapped customer poses a serious challenge. In this climate, investment
decisions have never before been more important as the market adapts to a boom in air travel, with IATA predicting that China alone is set to create an additional 1.6bn origin and destination passengers by 2037. Retailers and airports including
The Shilla Duty Free, World Duty Free, Amsterdam Schiphol, Singapore Changi and a wealth of suppliers have already incorporated award logos into and around stores and at points of sale. “Most important are the clear
results at point of sale demonstrated by suppliers and retailers, and this is tangible proof of the quality and
recognition afforded to those who win the Travel Retail Awards,” added Mohn. TRBusiness Co-owners Janice Hook and Nigel Hardy added: “This ground-breaking initiative
is being embraced by suppliers, retailers and operators and you can see many examples of those who have already amplified their exposure and financial returns. “This benefits the entire travel
retail ecosystem and those not involved are missing out on a significant opportunity: one that is transforming the perception of airport shopping by letting the consumers vote with their hearts – and wallets.” «
“This benefits the entire travel retail ecosystem and those not involved are missing out on a significant opportunity: one that is transforming the perception of airport shopping by letting the consumers vote with their hearts – and wallets.”
Nigel Hardy and Janice Hook, Co-owners, TRBusiness TRBUSINESS 21
Above: The Amsterdam Airport Schiphol team with the ‘Best Airport for Customer Service’ award.
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