BEAUTY BRANDS ON THE RISE
strong traction; It already has five standalone locations at Colombo’s Bandaranaike International Airport in Sri Lanka as well as in India’s Mumbai and Goa Airports with Flemingo, plus further locations in the Maldives and Malaysia. Currently, Spa Ceylon operates
around 90 branded points of sale worldwide, but travel retail accounts for less than 10% of the business. Asia remains the main
Living Proof Perfect hair Day.
“Moving forward we want to move beyond touch and feel and massage and are in the process of creating these experiences; no one has brought the product and service element together yet in the way we want to.”
Shalin Balasuriya, Co-founder, Spa Ceylon
concentration, but the firm is keen to grow its wellness discipline globally. “We are manufacturers, so our
core element is retail, but we have the service element in spas as well,” Co-founder Shalin Balasuriya tells TRBusiness. “Moving forward we want to
move beyond touch and feel and massage and we are in the process of creating these experiences. These will be multi-sensory; teas, infusions, specialised music, colours and spaces that are visually different and incorporating these motifs.” “No one has brought the product
and service element together yet in the way we want to bring it. “I think we fit in really well with
Above right: The new Ritual of Karma range rolled out at the brand’s standalone stores in April.
‘mind, body and soul’, Spa Ceylon manufactures more than 150 Ayurveda-inspired personal care and wellness formulae. These cover everything from
prestige skincare, body, bath, scalp and haircare treatments to oils, balms, diffusers, candles and even teas across more than a staggering 600 products.
Selling experiences In travel retail, the firm is gaining
what we can offer the traveller. It is a very big gift brand – you can give it to anyone – but the wellness side and service element is also great for travel retail.” Its latest De-Stress Collection was
born out of the aim to create a mix of sensory and functional products. The lineup includes the De-Stress Relaxing Body Cleanser, De-Stress Harmonizing Essence Mist, De- Stress Harmonizing Roll-on Balm, De-Stress Calming Body Elixer and
Puig ‘builds brand Rabanne’ with immersive retailtainment A new animation for its latest dual
Puig Global Travel Retail Managing Director Antoine Lafourcade says travel retail has played a ‘pivotal role’ in the success story of Paco Rabanne fragrances. He says: “At Puig, we are continually
focused on showcasing our brand builder values and consumer-first mindset. Over the years we have translated Paco Rabanne’s DNA into a series of blockbuster fragrances through creative products and consumer- focused retailtainment.
48 TRBUSINESS
launch of Invictus and Olympéa Legend is currently starring at Barcelona El Prat Airport Terminal 1 until July as part of a 360-degree campaign. This features a pop-up, digital
fragrance discovery experience using videos, gaming and social media and two ‘ride and play’ stations encouraging visitors to sit on a motorcycle and navigate a series of obstacles on screen as either Nick Youngquest Or Luma Grothe, the brand’s models.
JUNE 2019
De-Stress Calming Body Massage Serum, among others. The range is formulated using
potent Ayurveda herbs combined with the Dashamula formula enriched with 10 medicinal goods, such as Frankincense. Holistic wellness and lifestyle
beauty is an global phenomenon, but one that has been re-interpreted very effectively by Rituals Cosmetics. Focusing on the power of
wellbeing and finding happiness in the smallest of everyday ‘rituals’, the brand is cognisant of the importance of not selling customers beauty, but an experience. Asked about the health and
wellness phenomenon, Neil Ebbutt, Director Global Travel Retail says: “We created part of that market
to be honest. “When we talk to airports and are pitching for shop space, this categorisation of P&C is outdated now. Beauty and P&C as I
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