BEAUTY REPORT: L’ORÉAL TRAVEL RETAIL
‘Future generations will not forgive us if we don’t tackle sustainability now’
Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific (TRAP) told Charlotte Turner in Singapore how the division will play a key role in advancing L’Oréal’s ‘Sharing Beauty With All’ sustainable development programme, starting with its impressive reusable exhibition booth.
with the intention to donate them to charitable organisations at the end of exhibition usage. Other sustainable initiatives include the rental of chairs and tables and usage of materials bearing the ‘Green Label Singapore’ scheme certification. “As L’Oréal Travel Retail Asia
Pacific takes full advantage of the increase in air traffic through its portfolio of complementary brands, the group’s Sharing Beauty With All programme is dedicated to fulfilling its sustainable commitments to reducing environmental impact while achieving its ambition for growth,” says the division. “By ensuring the sustainable
Above: L’Oreal TFWA booth exterior.
Below right: L’Oreal TFWA booth interior.
A
s part of L’Oréal’s group-wide sustainability programme, ‘Sharing Beauty With All’,
the Travel Retail Asia Pacific (TRAP) division has pledged to commit to a zero waste to landfill policy by 2020. In fulfilling this commitment, the group’s booth at the recent TFWA Asia Pacific Exhibition and Conference will be reused for the coming three years. The concept is built around the
idea of a sustainable, ‘healthy and comfortable space’, which can be disassembled and reassembled as the group sees fit over the next three consecutive years.
“The size of our company gives us a responsibility [...] to bring the sustainability topic to the table and I think it shows the industry the way we want to run our business.”
Emmanuel Goulin, Managing Director, L’Oréal Travel Retail Asia Pacific (TRAP)
34 TRBUSINESS JUNE 2019 To make this process more
environmentally-friendly and more efficient, dry junctions have been chosen for the purpose of repeated construction and deconstruction, while brands are displayed on modular structures designed to consume zero electricity. To extend their life spans, these
structures also allow changeable promotional materials. Eco- friendly materials such as cotton and reclaimed wood were used to construct the furniture and walls,
manufacture of products sold exclusively in airports, offsetting the carbon footprint generated by employee travel, and recycling and reusing merchandising equipment, L’Oréal aims to put sense into performance.” Talking to TRBusiness on
the
aforementioned booth in Singapore last month, TRAP MD Emmanuel Goulin said that once he and his team set their minds to the task of building such a stand, it was actually not too difficult to bring it to life. “We made this new sustainable booth an absolute priority and
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