KNOWLEDGE Exchange
Whether starting your career or at the culmination of years of experience, there are lessons to be learned
Lin Dickens Marketing manager, BM
How long have you been in the industry?
I joined BM in August 2011 as marketing director.
What advice would you share with those early in their careers? Find some mentors – it doesn’t have to be formal. I used to write to people I admired and invite them out for lunch, and they were always happy to share the benefit of their wisdom.
Who has been a memorable mentor and why? A standout was David Stuart, the founder and creative director of multimedia supergroup the Partners. He made it clear to me that he had all the time in the world to mentor me on the understanding that in the future I would pay this back. I have been very lucky – every boss I have had has been
generous with their time to mentor me. What I learned from Rob Parker, former finance director at Whitbread, I still practice today.
What have you learned from younger colleagues? I had the privilege of mentoring the late Gregory Hall in the last year of his life. I learned about inclusivity and diversity and new technical skills from him. He taught me how to look at the world from someone else’s perspective.
What do you think working with a diverse age range brings to your workplace? The younger cohorts are digital natives and the more experienced team members perhaps have more experience with face-to-face communication. Mix the two and you have a powerful team.
18
Michaela-Pascal Mulvey Digital marketing manager, BM
How did you get into the industry? After I left school, I worked as a hockey coach during term-time, but I needed another job for the holidays, so I started working at a frozen yogurt store in Durban, South Africa, where I’m from. I then got a job as an admin and marketing manager at a Mexican restaurant in Durban, and I then co-founded a dessert bar, where I created corporate and marketing strategies. In 2018, I decided to move to the UK and got a job in BM’s marketing team.
Have you had a formal mentor? Lin Dickens, BM’s marketing director, has taken me under her wing. Of all the courses I’ve done, books I’ve read or tutorials I’ve watched, nothing has taught me more than Lin has. She has pushed me when my motivation has been low and she has guided me when I’ve felt lost.
Have you mentored younger people joining the industry? I have been mentoring one of our junior designers. The journey has been fruitful in that she has easily found her space in our team and impresses us with each project.
What have you learned from more experienced colleagues? Time management is the most important thing! The further you go in your career, the more you have to fit in.
What do you think working with a diverse age range of people brings to your workplace? Unlimited perspectives. The way a 55-year-old sees a problem might be completely different to the way the generations below them see it.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
