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SERVICED APARTMENTS


CASE STUDY: INSURER MAKES BIG SAVINGS


INSURANCE FIRM BEAZLEY has 700 employees in London, of which 300 are regular travellers to the US; and 200 frequently travel from the US, to the UK. They previously stayed in hotels close to the firm’s City offices, using serviced apartments only as fillers in the programme. “US travellers were loyal to brands, such as Doubletree by Hilton, where they got loyalty points and the hotel was strong on service, with 24-hour room service and restaurants on site, so it was hard to persuade people into serviced apartments,” says travel manager Simon Robinson. “That all changed with the opening of


Insurance firm Beazely says Cheval Three Quays offered flexibility


WE HAVE MANAGED TO TRANSFER


Cheval Three Quays, which has 24-hour concierge and feels like a hotel. There is someone on site all the time,” he says. “It started with my boss, Munira Hirji, who is based in New York. She was doing a lot of travelling; she had two or three-week stays in London and wanted more flexibility and space. It was good to use the washing facilities and go home with clean clothes. “She was the first advocate of serviced


apartments from the US and encouraged some of the more senior people to try it out and from there it’s blossomed. We have managed to transfer the majority of our room nights from hotels to serviced apartments, and we’re doing more than 500 room nights a year,” says Robinson. Typically, the move brings savings of around £30 a night or £15,000 per year. Beazley’s Lenny Cerase stays in Cheval Three Quays three times a year, Monday to


138 SEPTEMBER/OCTOBER 2019


THE MAJORITY OF OUR ROOM NIGHTS FROM HOTELS TO SERVICED APARTMENTS


Friday. “The building is very clean and crisp, and the location is brilliant, just around the corner from our office,” he says. “Cheval worked hard to get the account and we have built up a relationship with them; people love it, we get special treatment and they make us feel at home.” Cerase enjoys the space and comfort


but he sees one downside: “The welcome basket of food is great but then I have to cook it.” he says. “In a hotel you have people cooking for you and breakfast is included in the price. The pros do outweigh the cons, though.”


buyingbusinesstravel.com


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