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SERVICED APARTMENTS


Association of Serviced Apartment Providers (ASAP) has played a key role in driving quality levels up.


QUALITY QUESTION The ASAP is now planning to alter its accreditation scheme, and this month it will be split into two levels: compliance is the entry level for membership, and focuses on health and safety, insurance, fire risk and so on, which provides due diligence; the second, quality accreditation, becomes non-mandatory. “Buyers are saying that not enough organisations are supporting what we are doing with accreditation for them to be able to prefer them in their purchasing strategy,” says ASAP chief executive James Foice. “To scale up accreditation as quickly as we need to, we cannot have both in one. It is operationally difficult and I think we were beginning to see some resistance from many of our supporters because the buyer isn’t asking for it globally,” which highlights a Catch 22. “The most important thing is to provide the assurance of safety,” he says. Another shift in the market comes in the form of the first apartment management company – or AMC. Jo Layton has coined the term to describe CAP Worldwide, and believes she is filling a gap in the market with this corporate booking agency, and like a TMC she plans to build creative


NEWS UPDATES


ADAGIO aims to double its portfolio by 2023 and will be opening a dual branded Novotel/Adagio in Leicester at the end of the year; Adagio in Casablanca opened in June.


Adagio in Casablanca


STAYCITY has acquired developer Pretique to accelerate expansion, and plans to grow to 15,000 rooms by 2023. These include Staycity Venice, which has just come online, Wilde Aparthotels in Berlin (end 2019) and Wilde in London’s Whitechapel (2020). The company’s first dual- branded property, Premier Inn/Staycity, is scheduled to open in Paddington in 2021. A resort-style property, Staycity Marne la Vallee, opened in August near Disneyland Paris.


LOCKE will open five properties next year, three of which will be in London.


US Corporate Housing room revenue in 2017, up


$3.62bn 12.9%


on 2016 SOURCE: HIGHLAND GROUP 132 SEPTEMBER/OCTOBER 2019


CYCAS will be managing the dual-branded Moxy/ Residence Inn as part of the £400 million Heart of Slough regeneration plan, on the site of the former library, with proximity to the forthcoming Crossrail station an added bonus. Cycas is also partnering with Quest Apartment Hotels in its expansion into Western Europe, starting with Quest Liverpool City Centre in September.


IHG’S upper midscale Atwell Suites, have been purpose- built and offfer self-check- in and free hot breakfast.


ASCOTT has launched La Clef Champs-Elysees in Paris, Citadines Sloterijk Station in Amsterdam and Citadines Confluent Nantes. It is about to launch Citadines Islington in London, and Citadines Strasbourg is scheduled to open in 2020.


buyingbusinesstravel.com


Dublin has been notably short of supply, but several companies are stepping in: STAYCITY launches four properties next year, MARLIN is opening 20 serviced apartments in two locations, and two LOCKES enter the fray in 2020. “Dublin has been very


successful in attracting tech corporates. including Slack, Intel, Amazon and Facebook, which feeds into an offering in overnight accommodation, both in hotels and serviced apartments,” says Marie Hickey, director, commercial research for Savills.


Ascott’s La Clef Champs-Elysees


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