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INTO THE FUTURE


WORDS AMON COHEN


T


HE VERBAL BUNTING THAT’S BEEN HUNG out to celebrate 100 issues of BBT is all well and good. But what, I hear you ask, will happen to the world of business travel by the time we reach issue 200 in the year 2036? Search me, is the answer. Like many others, I abandoned punditry after a particularly bad run in 2016-2017 when I predicted the UK would vote to remain in


the EU, Hillary Clinton would become the first woman president of the US and prime minister Theresa May (remember her?) would romp home with an increased parliamentary majority. For what it’s worth, however, here’s what I reckon might


happen. I’ve given each prediction an Amon’s Crystal Balls rating for how confident I am about my forecast. Feel free to disagree: by 2036 I will either be tending my onion patch at the local allotment or lying six feet beneath it, so I won’t be around for you to tell me I was wrong.


WE’RE GOING TO HAVE TO CONFRONT THE ENVIRONMENTAL DAMAGE CAUSED BY TRAVEL In my very first According to Amon column back in May 2007, I said governments and businesses alike must take responsibility for reducing travel because it’s very hard for individuals to show that level of restraint. That hasn’t happened. But I really believe it will soon. I recently moderated a client seminar for a TMC at which former head of MI5 Baroness Eliza Manningham-Buller said businesses need to curb their travel, and will increasingly face reputational damage if they don’t. She’s right. Looking


CRYSTAL BALL RATING GUIDE


At the end of each section you’ll find a probability rating between one and five. Put simply, the more balls you see, the more weight is given to the prediction. Dismiss these prognostications at your peril!


104 SEPTEMBER/OCTOBER 2019


Definitely Likely Quite likely Maybe Unlikely


buyingbusinesstravel.com


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