66 HAIR CARE Anti-frizz for hair care
24 hour efficacy for smoother, healthier looking hair. HUMIDITY CHAMBER: 35°C AND 80% RH FOR 24 HRS
* SLES shampoo composition: 15% SLES, 0.9% sodium benzoate, 84.1% water; **Hydrogel P1-β solution composition: P1-β, 0.9% sodium benzoate, 98.1% water; ***Hydrogel P1-β emulsion composition: 1% P1-β, 0.9% sodium benzoate, 5% MCT oil, 93.1% water
Untreated (Hair as received) Figure 5: Anti-frizz efficacy
high-humidity environments. In anti-frizz tests, Hydrogels were first applied to hair that had been washed. The washed hair was then placed in a chamber at 35°C and with 80% relative humidity for 24 hours. As shown in Figure 5, tresses treated with
Hydrogels — either as the sole ingredient or incorporated into conditioners or emulsions — exhibited superior anti-frizz performance compared to the benchmark product, Olaplex No. 7 Bonding Oil.
5. Heat protection at high temperatures and moisture retention that lasts Hydrogels provide heat protection to safeguard hair from heat damage. Hydrogels provide moisture retention to lock in hydration for smoother, healthier strands. Many consumers use heat styling tools
on the daily, which leads to chronic hair damage over time. Hydrogels have the ability to penetrate into the hair, which enables
Surface action & internal penetration for hair care
Dual functionality brings increased efficacy from keratin binding and cuticle penetration.
Adhesion to the hair seals keratin surfaces for smoothing, protection, repair, memory and strengthening of the cuticle layers.
After Activated Silk™ Hydrogel P1 Application
Figure 6: Surface action and internal penetration for hair care PERSONAL CARE September 2025 BINDING
hydration, strengthening, and internal repair by interacting with keratin. This ingredient also provides both heat protection and moisture retention. Hydrogels offer effective heat protection up
to 450°F, outperforming benchmark products in both appearance and thermogravimetric (TGA) analysis. Results from a study show that treated hair showed no visible damage or misalignment after straightening. Furthermore, thermal analysis showed
that hair treated with Hydrogels showed little weight loss (decomposition) over hair ironing temperature range, as compared to a commercial benchmark product. This clearly demonstrates the heat
protective properties of Hydrogels for hair care applications, enabling brands to formulate protective treatments that are naturally derived and more efficacious than traditional options. Hair hydration is not just about how a product feels, it is about how well the hair
retains water over time. In moisture loss tests, hair that had been treated with Hydrogels lost less than 60% of its moisture after blow drying, as compared to hair treated with water, which lost over 90%.
Conclusion Activated Silk Hydrogels are not just another ingredient, they represent a new way of thinking about both performance and responsibility in hair care. With unmatched multifunctionality, and visible, lasting results, this ingredient is enabling a new generation of hair care products that are high-performing, environmentally friendly, and consumer trusted. For brands navigating the intersection
of sustainability and science, Activated Silk Hydrogels provide the competitive edge: a naturally derived innovation that actually works, and lasts. Evolved By Nature is capable of producing
over 300 metric tonnes of Activated Silk Hydrogels annually from our manufacturing facilities, and our Activated Silk bioactive peptide platform is fully scaled at 900 metric tonnes per year production with five ingredients already in the global market.
References 1. Statista. Hair Care – Worldwide. https://www.
statista.com/outlook/cmo/beauty-personal- care/personal-care/hair-care/worldwide
Before Activated Silk™
2. Harvard T.H. Chan School of Public Health. Uncovering the dangers of hair products marketed to Black women, girls. 15 June 2024
https://hsph.harvard.edu/news/uncovering- the-dangers-of-hair-products-marketed-to- black-women-girls/
3. Cosmetics Design Europe. New EU REACH updates further restrict use of silicones in cosmetics. 24 May 2024. https://
www.cosmeticsdesign-europe.com/ Article/2024/05/27/new-eu-reach-updates- further-restrict-use-of-silicones-in-cosmetics/
www.personalcaremagazine.com
Washed with SLES shampoo*
Washed with SLES shampoo*, treated with 1% Hydrogel solution**
Washed with SLES shampoo*, treated with Hydrogel emulsion**
Washed with SLES shampoo*, treated with Olaplex bonding oil
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