CALIFORNIA SCC SUPPLIERS’ DAY PREVIEW
Ethox Chemicals (644) will showcase RheoThick Technology — an all-natural vegetable-derived suspending/structuring agent. RheoThick — patented Ethox Chemicals pseudoplastic- structured technology — delivers the same viscosifying/suspending benefits as carbomer but is all natural. This novel delivery system has a non-
Newtonian time-independent shear-thinning rheology and is characterized by the property of yield. This property allows compositions to incorporate high levels of oil and solids while maintaining a uniform distribution throughout the composition. Compositions exhibit improved deposition of oils onto the skin versus micellar systems, improved high temperature stability, and being shear thinning, allow for easy dispensing and smooth application. RheoThick technology provides viscosity
and shear-thinning rheology properties in hair and skin care products, without sacrificing foam properties of the surfactant in cleansing products. It also adds lubricity and emolliency to the finished product allowing the formulator to reduce additional ingredients to achieve preferred aesthetics in the finished product. Fragrance, colour, and preservative can be added at any time since little or no heating is necessary, and no special mixing is needed. This novel technology should prove to be extremely useful in formulating new and improved products.
Elementis (133) is inviting Cali SCC Suppliers’ Day visitors to explore its advanced formulation technologies and sustainable solutions, from rheology modifiers to microbiome-friendly emulsifiers. The Bentone Ultimate series, featuring Bentone Ultimate ISD and Bentone Ultimate
LC, introduces innovative, patent-pending oil phase rheology technology. Utilising industry leading organically modified hectorite clay and a 100% natural activation system, this new gel technology achieves exceptionally high activity levels that supersede traditional systems. Also in the spotlight is Bentone Hydroluxe
360, said to be the perfect solution to formulate K-beauty lightweight skin care. Kind-To-Biome certified, COSMOS and NATRUE approved, Bentone Hydroluxe 360 is a natural O/W emulsifier and stabiliser that offers ultra-soft sensory and silky-smooth skin feel.
Givaudan will also highlight PrimalHyal
UltraReverse, said to be the smallest and most sustainable hyaluronic acid ever developed. This active ingredient has the unique ability to penetrate skin cells and act at the DNA level, effectively addressing most of the primary hallmarks of ageing.
Grand Ingredients (272) is putting the spotlight on Damask Rose PDRN, a plant-based breakthrough for skin regeneration, offering the full benefits of PDRN without the downsides of animal sourcing. Conventional PDRN is extracted from salmon DNA, which may be unsuitable for vegan or clean beauty formulas. Damask rose PDRN, derived from the DNA of the damask rose—a flower valued for purity, resilience, and its natural richness in vitamins A, C, and E, delivers the same regenerative power in a sustainable, ethical way.
Elementis (133)
Givaudan (441) is putting DandErase in the spotlight. DandErase is a 100% natural origin botanical active designed to eradicate dandruff and restore scalp health. It addresses both the root causes and
symptoms of dandruff with a comprehensive mode of action, such as inhibiting the growth of Malassezia, reducing inflammation and erythema, mitigating itching and scalp discomfort, restoring the barrier function of the skin and scalp, and balancing the microbiome for long-lasting anti-dandruff effects.
Haus of Innovation (588) will proudly debut ALT-BTR-2A, its patent-pending Vegan Tallow complex—representing the next evolution in sustainable lipid science. This groundbreaking plant-derived ingredient replicates traditional tallow’s skin-loving benefits while delivering superior performance and uncompromised ethics. ALT-BTR-2A combines premium botanicals including shea butter, babassu oil, kokum butter, and jojoba oil to create a biomimetic masterpiece. Dermatologically tested and suitable for
sensitive skin, this clinically validated ingredient demonstrates significant consumer preference over beef tallow (p<0.05), with standout velvety texture and enhanced sensory luxury. Clinical studies reveal impressive efficacy:
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sales@asdsoftware.com September 2025 PERSONAL CARE
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