Sports betting SPORTRADAR
Pulse Sportradar: educate, inform and bet with augmented streaming
Shortly after the shutters opened on the first day of ICE, Patrick Mostboeck, Senior Vice President, Audiovisual at Sportradar, sat down with G3 to discuss the ongoing development of the company's augmented streaming solution.
Patrick, how is Sportradar’s technology capable of simultaneously educating viewers, forming new data points, creating fresh betting opportunities and advancing the sport?
With the technological capabilities at Sportradar’s disposal we’re placing a significant focus on developing value-add products and services for our partners and clients. For the work me and my team do in the streaming space, we think about how we can elevate a standard stream for clients, partners and fans – that’s the value-added service. Te question is ‘how can we connect our data and live odds offering into the streaming world?’
Take augmented streaming as an example. We're introducing data points into a stream, which has multiple effects on the customers. One is education. I'm not sure how familiar you are with table tennis but in Austria, where I’m from, table tennis is very popular, but perhaps there isn’t an in-depth knowledge of the sport. Fundamentally, augmented streaming can make a bettor aware of what is important in the sport and what isn't. It's a pure education play that starts before customers think about placing a bet.
And then, step by step, we want to inform customers about what's going on during a match. For many, in table tennis betting there is simply player A and player B because the athletes aren't widely known. It doesn’t have the fan base of an F1 race or a football match, so there is a need to educate customers on the form of the athletes, how they are playing, how they have been performing, winning percentages, and so on. Tis information can in kind be used by viewers when placing bets.
Ultimately, with augmented streaming we want to create new markets and push boundaries away from typical in-play betting on set and match winner. A good example of this in table tennis is the winning zone - where an athlete plays the ball to achieve a winning point. To deliver this market type, requires a visualisation element because table tennis is a
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more accurate? Tis is one of the key points that ATP wants to uncover. With our support they want to improve the story telling around a match and provide the context as to why someone is winning or losing. Not just for the betting experience, but also for the general fan experience to make the sport more tangible.
Patrick Mostboeck Senior Vice President, Audiovisual Sportradar
fast sport, and the human eye can’t follow the action quickly enough.
Will the education piece in the US be a bigger element because sports bettors there are less experienced than their European counterparts?
It's an interesting question and I think there are different viewpoints on that. Taking some of our key partnerships as an example, it’s important to understand what both the ATP and NBA are trying to achieve and how they’re using data to do that. What ATP and TDI want to achieve in tennis, and it’s one of the reasons they selected Sportradar as a partner, is an evolution of their data and insights.
As a follower or fan, the metrics haven't changed for almost 20 years, so it’s hard to contextualise why Djokovic is not winning? Is it because his opponent's forehand is faster or
NBA is different in that respect. NBA has always been a very data-led sport. However, from a betting behaviour perspective a lot of NBA betting has been on pre-game betting and what's going to be the result. With the NBA, our role is to help establish in -game markets and educate the fans about them. In a way, basketball is similar to racquet sports because of fast paced nature, and the number of are of points that are scored. Te markets offered to customers can’t be too fast because no one is fast enough to bet every minute or every other minute, so there needs to be a balance which is long enough as a window but short enough to have in-game opportunities.
It's not just about betting though, is it?
No, in the case of the ATP / TDI, we’re working to develop tools and products that benefit the whole ecosystem. From a media perspective, we’re delivering the ATP’s OTT platform for the Challenger Tour as well media data distribution.
A key aspect of the partnerships we have in place with ATP / TDI and the NBA, is that we’re doing so much more than distributing betting products. We’re working with them to
We're introducing data points into a stream, which has multiple
effects on the customers. One is education. In Austria, where I’m from, table tennis is very popular, but perhaps there isn’t an in-depth knowledge of the sport. Fundamentally, augmented
streaming can make a bettor aware of what is important in the sport and what isn't. It's a pure education play that starts before customers think about placing a bet.
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