Pulse
North America BETMGM
BetMGM was the first online casino to debut Buffalo. How significant is IP for titles and exclusive licensing agreements, especially in the US market? How much of a selling point are they?
We were so proud to be entrusted with the privilege of launching Aristocrat’s Buffalo to the online gaming market first. It’s impossible to walk into any casino in the U.S. and not be hit by that iconic ‘Buffalo!!!!’ sound. Games like these are vital to continue to blur the lines between land and online gaming, traditional land-based players should expect to find the games they love when they play online, and having Aristocrat available closes that gap even further. Since its launch in New Jersey in September, it has been a Top 10 grossing slot game.
BetMGM has partnered with the National Hockey League for NHL-branded casino games including roulette, blackjack, baccarat and the live money wheel game, Dream Catcher. Could you tell us more about how the agreement came to fruition, the complexities involved with creating titles in collaboration with a major sporting organisation such as the NHL, and the value you see in using local content to drive customer retention?
Our Partnerships team works to create multifaceted partnerships with professional sports teams and leagues. Te NHL is one of the partnerships and it was a real honour to work with them to produce some beautiful table games via Evolution Gaming. Sports-themed games provide a natural bridge between our sports bettors and our casino players, and they take pride of place in our roster of games. Notable recent releases include the world’s first
Our Partnerships team works to
create multifaceted partnerships with professional sports teams and leagues. The NHL is one of the partnerships and it was a real honour to work with them to
produce some beautiful table games via Evolution Gaming.
Sports-themed games provide a natural bridge between our sports bettors and our casino
players. Notable recent releases include the world’s first NBA-
branded Slot Game (NBA Gold produced by Games Global).
P92 WIRE / PULSE / INSIGHT / REPORTS Jackpots are here to stay. Walk
any casino floor in Vegas and go find non-progressive games, it’s harder than it sounds! Players love big jackpots, and our
numbers show that we deliver. Our own internal network jackpot of over 25 titles provides the real headline grabbers. Over half of the $138m was won on internal games, so if players want to try and hit the largest jackpots, these games are where they go.
NBA-branded Slot Game (NBA Gold produced by Games Global).
How does BetMGM judge a title's value on the lobby? Is regularly refreshing the content or a consistent feel to what games are available the optimal way to engage and retain the interests of players?
I believe our industry is currently thriving with an iterative approach to new games, taking much-loved features from previous hit games, tweaking, enhancing, and then releasing even more appealing versions of games players already enjoy playing. Tis is great for players, as they inherently feel a level of comfort with something they’ve experienced before, but with even more bells and whistles than the last time they played.
As an industry, we never know where the ‘next big thing’ will come from. Ultimately, it’s up to our teams to showcase our best content to the players and for the players to decide what they love.
In 2023, BetMGM awarded over $138m in progressive jackpots, with the 10 largest jackpots being won on in-house produced games. Firstly, what does this demonstrate about the allure of progressives? Secondly, how valuable are jackpots as a tool to entice consumers to play titles such as MGM Grand Millions and Bison Fury over third-party games?
Jackpots are here to stay. Walk any casino floor in Vegas and go find non-progressive games, it’s harder than it sounds! Players love big jackpots, and our numbers show that we deliver. Our own internal network jackpot of over 25 titles provides the real headline grabbers. Over half of the $138m was won on internal games, so if players want to try and hit the largest jackpots, these games are where they go.
Plus, we are proud to offer some phenomenal third-party progressives like IGT’s Omni Jackpot across Wheel of Fortune titles in New Jersey, which is proving to be a huge hit with both our land-based and online players!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114
