Paul Witten. Managing Director EMEA, SIS
Competitive Gaming was the headline grabber on the SIS booth at ICE London 2024, having allowed the specialist provider to create a stream of esports content as to strives to deliver a engaging and innovative 24/7 global betting content.
Huge deals with companies such as Betfan, MaxBet, Playtech and Genius Sports have helped cement its growth in Europe. Since launching Competitive Gaming, SIS has progressed from delivering seven hours per day of live streamed content to five daily 24-hour streams and 180,000 annual events, all as a result of strong customer demand.
Paul Witten, Managing Director at SIS, said: “Te huge uptake in esports betting in Europe has presented an invaluable opportunity for suppliers to provide a new stream of compelling content. Te potential within a high-quality,
been offering for 31 years, has also continued to deliver for operators throughout the world with more than 76,000 horse and greyhound races.
Paul added: “Our content comes from over 170 racecourses and tracks from six continents. We recently signed a deal with the Korea Racing Authority to expand our Live Racing content with premium horse racing fixtures from Korea with 202 fixtures annually from Busan and Seoul with the 1,800 races serving as a key addition to our output.
“We’ve also added racing content from Australia, South Africa and Poland in recent months with the latter showcasing racing from all three of Poland’s tracks; Warsaw, Wroclaw, and Sopot, adding to our extensive suite of horse racing content, which showcases premium European action from areas including the UK, Ireland, Germany, and Spain.
The huge uptake in esports betting in Europe has presented an invaluable opportunity for suppliers to provide a new stream of compelling content. The potential within a high-quality, high-integrity,
round-the-clock esports betting product is huge, giving sportsbooks a true edge over the competition with clear cross-selling opportunities.
high-integrity, round-the-clock esports betting product is huge, giving sportsbooks a true edge over the competition with clear cross-selling opportunities. Betting on esoccer and ebasketball offers an alternative option for live sports fans. Te product has visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics, including unique betting prompts to maximise engagement and in-play betting opportunities. It adds up to 10 per cent to a sportsbook’s revenues once live with 150,000 live events.
“We’re live in the US in New Jersey and Colorado with expectations for another six states going live in 2024. We currently the only company offering this in the States, so we’ve benefitted from early mover advantage. In Colorado, we launched our H2H Global Gaming League product on the Betsafe Colorado mobile sportsbook app with round-the-clock esoccer and ebasketball competitive gaming events.”
In addition to Competitive Gaming, the company’s core racing content, which it has
SIS also signed an exciting deal with Premier Kladionica to deliver horse and greyhound racing content in a Watch and Bet format to the Bosnia and Herzegovina operator. In the Philippines, Jade SportsBet also went live with 38,000 greyhound races annually from the UK, Ireland, and Mexico. Te company’s third vertical; live number draws now offers over 200,000 betting events every year and includes the world-famous 49’s Original Live Draw, 39’s, Fast 15’s, and Irish Lotto Bet & World Lottos.
“We’re launching another two number draws at this show, meaning we have something for all types of players from those who want to win big in the 49’s Original Live Draw to those who want a regular betting opportunity with Fast 15’s offering a draw every three minutes,” added Paul.
Such is interest in the product that avid fans of SIS owned 49’s live draws are now taking to social media and online forums with a significant community of bettors who enjoy interacting with each other.
WIRE / PULSE / INSIGHT / REPORTS P59
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