Wire NORTH AMERICA
Record Year for US Commercial Gaming
New York - $12bn blueprint for Hudson Yard Related Companies, who is partnering with Wynn Resorts in a bid to develop a casino complex in New York City’s Hudson Yards, has revealed further details behind its $12bn plan. The development’s blueprint includes a 2.6 million-square-foot casino and hotel resort, complemented by retail outlets, conference spaces, and an 80-story skyscraper.
It hopes to transform the train storage area west of Hudson Yards into a dynamic space featuring three skyscrapers and over five acres of public open space. The multifaceted development aims to include a casino, hotel, offices, residential units, a public school, and expansive open areas.
Related hopes to use the 13-acre site it owns above the MTA’s West Side Yard to create a hub of entertainment and living, with the casino and a 1,750-room hotel serving as the focal points. Beyond gambling and accommodation, the project seeks to offer residential and commercial spaces and public amenities, aiming for completion by 2030. The Western Yards is located directly next to Javits Center - which has recently completed a $1.5bn expansion.
Nevada - L&W expands integration services Light & Wonder has announced the expansion of its integration services through a collaboration with SHR Group's Allora CRS booking engine. SHR’s Allora CRS software enhances the capabilities of hotel operators by offering advanced booking features that effortlessly integrate with Light & Wonder's system-independent global loyalty platform, L&W ENGAGE.
The integration allows operators to customise the customer experience more effectively by using a guest's predicted revenue value to access exclusive member rates and offers, both through the booking engine and the call centre, ensuring that the customer gets the right room, at the right rate, on the right day. The integrated solution is now accessible to both potential and existing L&W ENGAGE and SHR Group customers.
New Jersey - New dedicated Evolution studio Evolution has announced a new strategic agreement with Caesars Digital that will strengthen its existing relationship, expanding its reach throughout North America. Under the terms of the partnership, the two parties will work together to establish dedicated studios across multiple US states, including one inside Caesars’ New Jersey-based Tropicana Casino.
The Tropicana studio will mark Evolution’s third live casino studio in Atlantic City. In addition, Evolution and Caesars will collaborate on launching additional branded studio space within Evolution’s Pennsylvania and Michigan studios..
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Commercial gaming revenue reached an annual record of $66.5bn in 2023 according to the AGA’s Commercial Gaming Revenue Tracker.
US commercial gaming revenue reached an annual record of $66.5bn in 2023, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. Te total surpasses 2022’s previous high of $60.5bn by 10 per cent, marking the industry’s third-straight record revenue year. 19 out of 27 traditional gaming markets saw record annual revenue. Te year was punctuated by all-time high quarterly revenue of $17.4bn in Q4 2023, anchored by $6.2bn in revenue in December, the highest grossing month in industry history.
“From the traditional casino experience to online options, American adults’ demand for gaming is at an all-time high,” said AGA President and CEO Bill Miller. “Sustaining our momentum will take unified industry efforts around combating pernicious illegal operators and growing responsible gambling efforts in tandem with the growth of the legal market - both of which the AGA is committed to lead on throughout 2024.”
Te commercial gaming industry continues to evolve, with online gaming making up nearly one-quarter (24.7 per cent) of nationwide
California
Apple has introduced Apple Sports, a free app for iPhone that gives sports fans access to real- time scores and stats with an option for live betting odds provided by DraftKings.
Designed for speed and simplicity, the app’s personalised experience puts users’ favourite leagues and teams front and centre, featuring an easy-to-use interface designed by Apple. Apple Sports is available to download now in the App Store in the US, the UK and Canada.
“We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats,” said Eddy Cue, Apple’s SVP of Services. “Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date.”
commercial gaming revenue in 2023, a new annual high. Bricks-and-mortar casino slots and table games grossed a record $49.4bn in 2023, up 3.3 per cent over 2022. On a state level, 19 out of 27 traditional gaming markets saw record annual revenue.
In 2023, sports betting achieved new records for handle ($119.8bn) and sportsbook revenue ($10.9bn), up 27.8 and 44.5 per cent respectively. Tis growth was largely fueled by continued maturation across most existing markets as well as several new markets, particularly in Massachusetts and Ohio. Online casino revenue grew 22.9 percent year-over- year to $6.2bn in the six states with full-scale legal iGaming.
12 of the top 20 commercial casino gaming markets reported revenue growth compared to the previous year, with the top market the Las Vegas Strip seeing the strongest year-over-year gains. New Jersey maintained its spot as the second-highest grossing market, while Chicagoland (third) flipped rankings with the Baltimore-Washington, D.C. market, and Mississippi Gulf Coast rounded out the top five.
California BetMGM pens first-of-its-kind agreement with X
BetMGM has signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner.
Te first-of-its-kind partnership between a premier social media brand and a sports betting operator will integrate BetMGM’s odds and branding into X, with each game linking to BetMGM’s website and app.
“X is the centre of the sports world’s conversation 24 hours a day, seven days a week,” commented BetMGM CEO, Adam Greenblatt. “Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience.
“We look forward to adding intel and content that enhances the
platform’s interaction around sports.”
X users in the United States can explore BetMGM’s latest betting odds on pro football, with each of the major professional and college sports expected to follow in the coming weeks. Te odds interface provides an easy clickthrough for each game to BetMGM’s app or website, creating a seamless user experience. Te integration will continue to evolve and grow in its functionality over the coming months.
X CEO, Linda Yaccarino, said, "Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favourite teams."
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