INSIGHT Custom’s William Dickinson and Alessandro Mastropasqua at ICE London. For more than three decades,
Custom has worked behind the scenes providing printing and scanning technologies that
power kiosks in aviation, parking, lotteries, gaming, and retail. Custom’s solutions aim to
engage players where and how they want, offering personalised gaming experiences.
With more than two decades of experience, Custom is positioned as a leader in the evolution of the lottery, gaming and betting industries with installs throughout more than 76 different countries. Te group is forecasting a 180 per cent increase in turnover over the next two years based on market data and internal forecasts and was at ICE London showcasing its one-stop- shop approach.
Alessandro Mastropasqua, Head of Media and Institutional Relations, said: “Operators in the lottery and betting sector are increasingly feeling the need for reliable, safe and efficient solutions. Custom is the perfect partner for the gaming sector, thanks to its wide range of hardware, software and service solutions, such as lottery printers, ticket and slip printers, terminals and mobile devices – highly innovative systems that can guarantee the security of betting shops, accompanied by an efficient customer assistance service. Custom’s all-in-one solutions are ideal for compact devices, barcode scanners and other essential functions, guaranteeing efficiency at all lottery offices and betting shops.”
Custom has seen a raft of Point of Sale (POS) modernisation with attended and unattended solutions. POS Refresh has been an IT investment priority in 2023 for 50 per cent of retailers with audio, video and multimedia solutions to make environments interactive and engaging. Custom offers multi-sensory experiences with solutions such as content management players, interactive tables and custom touch monitors. It has more than 300,000 installations in the gaming, lottery and betting sectors in 76 countries, registering a convergence of the lottery and betting sectors within the retail sector in the last two years.
Its Daytona and Aragon POS terminals, Custom’s reliable Retail Lottery printers, are ultra-fast devices for scanning different ticket sizes, ensuring a fast and error-free service. Custom’s self-service solutions are the most technologically advanced devices to date, made for customers who want to play autonomously.
William Dickinson, Account Manager for the UK, said: “For more than three decades, Custom has worked behind the scenes providing printing and scanning technologies that power kiosks in aviation, parking, lotteries, gaming,
ICE LONDON REVIEW CUSTOM GROUP
and retail. Custom’s solutions aim to engage players where and how they want, offering personalised gaming experiences. For 2024, Custom has expanded its product range with modular kiosk components, all-in-one solutions, and smart lockers that enable retailers to quickly deploy self-service terminals throughout the store.”
Connect is designed to meet the needs of different applications, unattended or attended, in the countertop or floor standing version, in a compact and stylish design. Aragon is the POS Terminal for the future with a range of processors for any task: from entry level Intel Celeron, up to Core i3, and high performing Core i5. Tis device boasts a modern and slim design with future-proof full HD touch display and a full glass front.
SILK II is a POS Terminal with standard Android 11 and Google Play Store. A full set of USB interfaces allow the connection of accessories. Bluetooth and Wi-Fi are also integrated. GLASS27 is Custom’s newest Advanced Solution. Tanks to the revolutionary FHD full glass technology with built-in monitor and receipt
printer, GLASS27 combines style and function, supports both Windows and Android operating systems, and is capable of integrating the market’s most frequently used PinPads. Tis solution is available in desktop, pedestal and wall mount, thus becoming the perfect match for the needs of multiple markets and businesses.
Te Aragon POS terminal is the perfect solution for enhancing point-of-sale transactions, adding style to any counter with power and reliability for Windows and Linux. Mobile is having a major impact on in-store sales. Custom’s Ranger family of mobile devices, tablets and mobile printers enables retailers to engage customers throughout the entire in-store shopping process: at the sidewalk, in the hallway, in the shop floor, or next to the car. T-Ranger is a 10.1-inch multifunctional tablet for store and warehouse use. Veriprint technology enables transparency and traceability of all lottery transactions. Each ticket can be scanned and stored, ensuring that lottery results are tamper-proof. Tis transparency builds user- trust and eliminates doubts of fraud or manipulation.
Operators in the lottery and betting sector are increasingly feeling the need for reliable, safe and efficient solutions. Custom is the perfect partner for the gaming sector, thanks to its wide range of hardware, software and service solutions, such as lottery printers, ticket and slip printers, terminals and mobile devices – highly innovative systems that can guarantee the security of betting shops, accompanied by an efficient customer assistance service.
WIRE / PULSE / INSIGHT / REPORTS P31
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