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Pavel Maria, CEO ImagineLive Romania, pictured at ICE.


Te massive news on the ICE London stand of Imagine Live, part of the Digitain group, was the opening of an equally huge live dealer studio in Romania, set to employ some 750 people.


Romania CEO, Pavel Maria, said: “Since launching, Imagine Live has seen strong demand for our live casino experiences, resulting in the studio development in Romania. Tis strategic move aligns with our commitment to providing partners and their players with an unparalleled and thrilling gaming environment. We are dedicated to pushing the boundaries of live dealer games, and the investment of a new studio in Romania is a testament to that commitment. Romania provides an ideal backdrop for innovation in the gaming sector, and our new studio, which will be located right in the heart of Bucharest, will undoubtedly elevate the live casino experience for players. We have acquired the building and will be opening it soon with 750 employees to go with our 500 strong work force in Yerevan, Armenia.”


Te studio is designed to replicate the ambiance of a physical casino, providing online players with a truly authentic gaming experience. Not surprisingly given the sheer number of tables expected, Imagine Live has set up a dealer training school to fine-tune its staff.


Pavel added: “Given the numbers involved, we do of course run our dealer school. Some of our workforce have experience from land-based casinos, but dealing in a studio with no players brings its own skill set, so we do give all our dealers extensive training.”


Te company is also looking to expand its


existing Armenian studio operations with two new game shows shown for the first time at ICE: ‘Robin the Fair’ and ‘Roulette Rouge,’ which promise to be as engaging as the company’s multiplier roulette game Dynamite Roulette and Pirate Plunder. It will also add two new studios, a blackjack studio with a new concept and the other is an Asian studio with Asian-themed games such as Dragon Tiger and Baccarat.


Robin the Fair operates from a themed studio, complete with decorations and thematic elements to create a visually captivating environment that evokes the charm and magic of Robin Hood's legend. It takes contestants on an adventurous journey where the players should make a choice. Players participate in a card-based game where they are presented with seven rows; with two cards in each row. Te game's main objective is for players to guess a higher card from each row. It uses unique game logic that engages the players to move forward through the game, reach higher rows, and get the most out of this adventurous game.


A distinctive feature of the game is the Bonus Multiplier, which amplifies the win amount with up to x5000 Multipliers. Tis adds an element of excitement as players aim for higher rewards. Te game's interface is designed to be easy for both partners and players. Te interface allows them to navigate effortlessly through the game.


Roulette Rouge meanwhile highlights the iconic cabarets from Moulin Rouge with the famed reds and golds reminiscent of the Parisian atmosphere in a conceptual live roulette game with exceptional bonuses Pavel promises have never been experienced in roulette before.


We are dedicated to pushing the boundaries of live dealer games, and the investment of a new studio in Romania is a testament to that


commitment. Romania provides an ideal backdrop for innovation in the gaming sector, and our new studio, which will be located right in the heart of Bucharest, will undoubtedly elevate the live casino experience for players. We have acquired the building and will be opening it soon with 750 employees to go with our 500 strong work force in Yerevan, Armenia.”


WIRE / PULSE / INSIGHT / REPORTS P55


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