Quixant offer three ranges of products, IQ, IQON and QMAX. IQ is our cost-effective entry-level product range. At ICE last year we launched our QMAX 3 product followed by our IQON 2 product at G2E this October passed. So, we were excited to launch our IQ 2 at ICE, and I can share that it was a huge success.
Abhinay Bhagavatula EVP, CTO and Global Manufacturing Leader Quixant
We've just said goodbye to the final ICE London show. What was your overall impression of the show?
We saw a huge turnout at this year's event, both from visitors and the 600+ exhibitors showcasing over 1,000 product launches. Just from a number’s perspective, it was enormous. We had a very busy three days
What I saw personally was a lot of interest from online and sports betting companies displaying very creative solutions, with conversations focused on improving player engagement. It is always a positive step when companies in the gaming industry put the player at the core of the gaming experience.
with a lot of new enquiries, new connections, innovative discussions and further insights.
What I saw personally was a lot of interest from online and sports betting companies displaying very creative solutions, with conversations focused on improving player engagement. It is always a positive step when companies in the gaming industry put the player at the core of the gaming experience. And I think from a lab-based perspective, it is great to see a wider range of products targeting a larger demographic space. It has also been very encouraging that we are seeing more product entering the market than we have seen in the last couple of years.
Overall, there were a lot of positives to take from this year's ICE London show.
At the show, Quixant launched its new IQ 2 product. What were the key elements that excited visitors at ICE?
Te best product launches, in my opinion, happen when you have a product at the right place at the right time at the right price, and the IQ 2 checks all those boxes, which is why it has been such a success. With new and emerging markets opening and existing markets expanding in LatAm, Europe and US route markets, IQ2 is perfectly positioned to meet customers’ needs. It delivers a cost effective, powerful and efficient platform combined with Quixant’s full suite of software features and support.
Te IQ 2 hardware platform makes high performance products more accessible for cost-conscious customers - providing the latest innovation and technology and breaking down barriers in a period in which the gaming industry is constantly evolving. Te IQ 2 enables developers to deliver their content to market as they envisioned it. Te ease of integration with our Software Suite of products, speed to market, and having all of the right features, performance and value makes the IQ 2 a very attractive proposition to our customers.
How important is it to offer your clients the complete range of Intel and AMD solutions?
We have been developing our product roadmap with a special focus on customers, markets, new technology, and real innovation that provides the best value and service to our customers. It has been our focus and at the core of everything we do. Quixant has always believed in providing a range of powerful options to our customers, enabling them to position themselves for success in the global gaming market. Te current Quixant product portfolio across AMD and Intel provides scalability and flexibility to our customers, enabling them to choose the right platform for their markets in terms of price, performance, and features.
Quixant now offers AMD and Intel options across our entire range of products from IQ, IQON, and QMAX, delivering the huge range of graphical performance that is needed for different markets. Aside from the hardware configurations, our software is agnostic, because that is the core value we provide to our customers, whether it is AMD or Intel. Our Software Suite is agnostic whatever platform our customers choose, which makes it an even more
flexible proposition, enabling them to pick the right product for their markets without a huge integration effort.
What are the key markets Quixant is focused on in 2024 and beyond?
We saw a lot of interest at ICE from new customers focusing on the LatAm markets, in addition to key European markets. We have also seen a lot of interest from emerging markets such as Africa, Asia, and the Middle East. We see content providers seeking to gain an early market advantage, which generated a lot of interesting conversations at ICE this year. We had a variety of conversations from both existing and new customers trying to take advantage of these expanding landscapes and emerging markets.
Quixant now offers AMD and Intel options across our entire range of products from IQ, IQON, and QMAX, delivering the huge range of graphical
performance that is needed for different markets. Aside from the hardware configurations, our software is agnostic, because that is the core value we provide to our customers, whether it is AMD or Intel.
For Quixant, it is important that our product meets the needs of our customers for all these markets. We are seeing an interest from customers selecting a different range of products for different markets, as opposed to a one-size fits all. We understand that perspective and offer a range of products that provide a solution for whatever challenge or opportunity a customer might face.
Do we have a greater perspective post-ICE as to what the future holds for Brazil?
Te Latin American market is of considerable interest to Quixant, as it is positioned to be one of the fastest growing gaming markets, with gross gaming revenues predicted to triple in the next two years. Brazil is poised to be a key driver in this growth, so we are keeping a close eye on how the anticipated changes and legislation of sports betting in Brazil unfolds, including how it will be implemented and how the legal and tax
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