Mike McKiski SVP Global Table Games, Light & Wonder
I think this year, the thing I like the most about ICE is the
energy. When you look around this booth, whether it's
systems or igaming, slots or, selfishly, with table games, there’s just so much great
energy, amazing new products and customer excitement. And that's been really noticeable this year in London.
Before this role, I worked as the lead for global hardware development. Cosmic was the last cabinet that I personally worked on. So it's got quite a special place in my heart because I spent a lot of time working with my team, and with our hardware engineers, developing it.
Cosmic incorporates a completely different lighting aesthetic from any other cabinet out there. No one else does anything like this, which shows that you can give players something they're not scared of. You don't want too much change, but you want to give something that stands out too. Te cabinet's great, but then you look at some of the games for Cosmic: Frankenstein's been great and Squid Game is a phenomenon. I think it's another great canvas for the wonderful content in which we've invested in order to deliver great experiences for the player.
What are your views on the shift of ICE to Barcelona in 2025?
Simon: Well, we're lucky, right? Light & Wonder has two hometowns in Europe. London, which is the heart of our Global Draw/Barcrest business,
and then the Class C business in Europe, which is based in Barcelona. So for us, it’s a home from home. It'll be a very different show. It's a much larger venue and therefore a different space.
It'll give a chance, I think, maybe to freshen up the format, to bring new ideas and engage with different types of customers. So we're very excited about that and looking forward to bringing the changes and we welcome the move to Barcelona.
Is ICE still a buying show for your customers?
Simon: It is. It absolutely is. Its emphasis changes. I mean, one of the things we pride ourselves on is the tightness of those customer relationships. So for us, by the time our customers come to ICE, we've engaged them, we've talked to them, we've explained our plans. So what they're seeing here should be an addition to, rather than an introduction to a whole series of conversations. But each time it's great because people do walk in unannounced. It’s a big world out there. And so ICE, for us, is a chance to connect with customers who perhaps are a little bit off our beaten track.
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