INSIGHT ICE SHOW REVIEW
At ICE London Zitro received another feather in its cap; the accolade of Best Slot Machine at the European Casino Awards for Altius Glare, a huge achievement given the constant competitive innovation in the industry. Such is the market demand for Zitro’s slots, we didn’t have to wait for another European awards show to find the stars of this year’s Zitro booth at ICE; as Fu Frog and Fu Pots head to European gaming floors.
Sebastian Salat, International President at Zitro, explained: “We recently launched Fu Frog and Fu Pots at G2E in Las Vegas in October. Since then, we have successfully introduced these games across multiple jurisdictions, including Italy, Portugal, Spain, France, and Monaco. Te games have also enjoyed huge immediate success stateside, claiming top spots in the Top Indexing NEW Games Emerging Suppliers segment for the Eilers & Krejcik – Fantini January 2024 Report.”
Now officially launched at the ICE show, it will be interesting to see how far they trailblaze in the European market.
Notably, in the first LatAm Game Performance Report by Eilers & Krejcik, Zitro was recognised as the No.1 Overall Supplier by Performance, reaffirming the company’s leadership position in the Latin American gaming scene.
Speaking of LatAm, Zitro continues to make waves beyond its regional success. Te company officially premiered its Wide Area Progressive (WAP) slot product line in Europe, already operational in Latin America, and has plans to roll it out in all the markets where Zitro operates throughout 2024. Te launch of the company’s first WAP game, Mighty Hammer Ultimate, is
While Zitro has already offered Video Bingo games on a WAP configuration in the past, the launch of Zitro’s Wide Area Progressive Slot Games
underscores our unwavering commitment to pushing the boundaries of gaming innovation.
Johnny Viveiros Ortiz, Founder, Zitro
Blazing Zitro
Trailblazing is often an over-used hyperbole for new market success, but such is Zitro’s prosperity in the crowded casino slot
sector, it’s easy to forget its journey in video slots only started seven years ago, despite the company’s
overall 16-year history. This underscores the steady
growth the company has achieved in the video slots segment within a relatively short timeframe.
part of Zitro’s strategic roadmap, as it intends to unveil a series of games exclusively designed for the Zitro WAP product line, featured on its premium Altius Glare cabinet. Zitro is committed to creating a customisable WAP product line that caters to individual customer preferences, including seamless integration with the operator’s accounting system for a smooth and fully personalised gaming experience.
Johnny Viveiros Ortiz, Founder of Zitro commented: “While Zitro has already offered Video Bingo games on a WAP configuration in the past, the launch of Zitro’s Wide Area Progressive slot games underscores our unwavering commitment to pushing the boundaries of gaming innovation.”
In the realm of multi-games, Zitro also unveiled Hit Selection, Energy Link, and Drum Dynasty, catering to diverse player preferences in the European markets. Hit Selection offers versatility, Energy Link features the popular Link Up function with distinctive bonus levels, and Drum Dynasty introduces two exclusive bonuses enhancing prizes for all link symbols in every spin.
Te company’s online division, Zitro Digital, took centre stage at ICE, having extraordinarily
WIRE / PULSE / INSIGHT / REPORTS P29 Trail
increased its business in the last year. Operators were drawn to Zitro Digital’s new games and features, establishing the division as a key provider for digital casinos worldwide. Te momentum gained will be further fuelled by increased participation in key events throughout 2024, including SBC in Lisboa and Miami, as well as SiGMA in Malta.
Zitro also premiered its Valentine’s Day-themed slot Plush Rush, a new game ideal for seasonal promotions, along with diverse player engagement tools such as tournaments and achievements, and features like Buy Bonus and Free Rounds. Customers have enthusiastically embraced Zitro Digital’s innovative approach, which not only makes games accessible, but also actively supports operators in the operation of these games. Tis hands-on assistance in promotional strategies marks a customer- centric policy that enhances the overall gaming experience.
Mr. Salat added: “Te company’s presence at ICE London 2024 reflects a pivotal moment in our global expansion strategy, reaffirming our dedication to delivering cutting-edge gaming solutions across diverse jurisdictions. Several of these games have already achieved success in multiple markets, and we anticipate replicating the same outcome in Europe thanks to our sustained investment in both innovation and research and development.”
Looking ahead to ICE Barcelona 2025, Zitro holds in store a series of surprises that promise to be nothing short of extraordinary, marking yet another chapter in their trailblazing journey of gaming innovation and global success.
The company’s presence at ICE London 2024 reflects a pivotal moment in our global expansion strategy,
reaffirming our dedication to delivering cutting-edge gaming solutions across diverse jurisdictions.
Sebastian Salat,
International President, Zitro
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