INSIGHT ICE SHOW REVIEW
Monster Show
Light & Wonder
Light & Wonder made sure the last London ICE show went out with a bang, unleashing an enormous
range of gaming innovations. G3 spoke to the Light & Wonder team at ICE to learn more about the unique, diverse and spectacular range of products on the booth.
What's the customer feedback been like on the Light & Wonder booth?
Simon Johnson: It's been so exciting. ICE is a brilliant show for my region, which includes Europe, Asia and Australia. We enjoy a great customer turnout, there's huge engagement, and lots of excitement about what’s coming from Light & Wonder. And I think what's great for us is that we've come into this year really strong. We had great results in Australia, with Dragon Train proving a to be a hit wherever it’s been installed. We're No.1 in Asia and we’re taking that momentum into this show, which is exciting for us and our customers.
Light & Wonder has had an amazing 12 months. What's been the secret of your success?
Wayne Ellard: Well, I think a couple of years ago we made a lot of changes at a senior level within the company and we divested our sports betting and lottery divisions to focus the business on being the best gaming company, whether that be in iGaming, social or in my area, land-based.
I think what we're starting to see now is that really starting to play through in the results that we're getting from our investment into our content studios, our investment into our teams,
P32 WIRE / PULSE / INSIGHT / REPORTS
and the great games on the stand; they're showing our customers that what we said 18 months ago, that we'd invest, we'd focus, we're actually doing it and they're getting to enjoy the benefits of the results.
Simon: For me, it's all about the games. I mean, that's become the mantra for our business. We're really focused on our role in providing the best games for our customers, so they in turn can delight their players. Tat’s the emphasis, and we’ve sought to drive that into our culture, into our design studios, into our very DNA. I think this is the first year where what we're seeing is all that hard work, all that focus, all that drive really pay off and it really is ‘all about the games.’
In terms of your markets, have you entered any new markets over the last 12 months in Europe?
Simon: No, we're staying where we're strong. So from an international perspective, we're very busy across Europe, we have the full Asia market and of course our Australian market too, which is a huge bellwether for us, and it's about winning in those markets. Tere's so much growth to go after, whether that's Asia, where you've got Macau in resurgence as business numbers go back up and we're starting to see
Simon Johnson Senior VP, General Manager International Ligth & Wonder
We're really focused on our role in providing the best games for our customers, so they in turn can delight their players. That emphasis, and
we’ve sought to drive that into our culture, into our design studios, into our very DNA. I think this is the first year
where what we're seeing is all that hard work, all that focus, all that drive really pay off and it really is ‘all about the games.’
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114
