Pulse
Online Slots EVOPLAY
Evoplay:
driving innovation with Adrenaline Rush
In January, Evoplay announced the promotion of Ihor
Zarechnyi to Chief Business Development Officer as part of the company’s ongoing objective to expand its global
footprint. Ihor sits down with G3 to explain how the developer will continue to deliver boundary-pushing player experiences with its latest flagship title unveiled at ICE, Adrenaline Rush.
What is Evoplay's market strategy for the coming year?
In 2023, our partner network witnessed a remarkable 82 per cent surge, marking a year of significant collaborations for Evoplay. We solidified our position in Italy, covering a third of operators. We have also entered the Portugal market via a partnership with
Solverde.pt last summer.
Te alliance with Sportingtech, a leading iGaming provider, played a crucial role in our expansion into the dynamic Latin American market, where our titles, especially football- themed instant games like Penalty Shoot-out: Street, resonated deeply with local audiences.
Looking ahead to this year, our strategic focus is on entering the Canadian iGaming market, which boasts 19.3 million active online gamblers. Simultaneously, we actively explore opportunities in the regulated US states, aligning with local trends and popular gaming themes.
What content trends are shaping Evoplay’s product development roadmap?
Riding the wave of tech progress and the pursuit of top-notch user experiences, the iGaming scene is transforming. In 2023, while classic theme games maintained their popularity, there was a rising interest in instant and crash games featuring dynamic gameplay. Tis trend resonates exceptionally well with the new player generation seeking a fresher gaming experience.
I believe crafting a killer game portfolio is like curating a mixtape. It's about having timeless classics alongside trendier titles that resonate with the younger crowd, the future of the iGaming scene. Our flagship products are an effective tool to attract a fresh audience seeking a novel experience and also amplify brand awareness in the highly competitive iGaming industry.
P88 WIRE / PULSE / INSIGHT / REPORTS
bridging the current gaming landscape with the future of iGaming. With the racing theme's broad popularity and the anticipated racing gaming market volume of $2.86bn by 2027, it's positioned as a favourable addition to casino and sportsbook platforms, promising iGamers an immersive gaming experience.
Ihor Zarechnyi Chief Business Development Officer, Evoplay
At SiGMA Europe, Evoplay announced a 3D car racing game, Adrenaline Rush. What can you tell us about the title? How does it work and what was the inspiration?
Adrenaline Rush, our newest 3D racing game and the gem of our flagship line-up, outshines its predecessors with even more advanced graphics and dynamic gameplay. Tis skill- based game offers manual controls, allowing players to showcase their driving prowess and compete for the coveted first place. Featuring a variety of sports cars, three unique racers with individual storylines, and challenging tracks filled with excitement, it delivers an adrenaline-pumping experience.
Inspired by popular racing video games, the Adrenaline Rush title incorporates elements tailored for a new generation of players,
How long has the game been in development? As an industry-first, are there a greater number of hurdles in the certification process?
Te flagship title, Adrenaline Rush, was in development for over a year. At ICE, we unveiled it for the first time as part of our complete racing pack, also featuring the Adrenaline Rush: Super Boost slot and the Adrenaline Rush: XCrash instant game. Tis strategic expansion aligns with our goal of diversifying offerings and tapping into a broader player audience.
Te primary challenge lies in the timeline, as certifying innovative games demands two to three times more effort than standard slots. Reflecting on our experience with Star Guardians, we encountered similar hurdles due to the advanced features of our product. Overcoming these challenges requires not only time but also industry adaptability to meet the evolving needs of market players.
What audience are you looking to reach, and what are your expectations post-launch?
Adrenaline Rush, our newest 3D racing game and the gem of our flagship line-up, outshines its predecessors with even more advanced graphics and dynamic gameplay. This skill-based
game offers manual controls, allowing players to showcase their driving prowess and compete for the coveted first place.
Featuring a variety of sports cars, three unique racers with individual storylines, and challenging tracks filled with excitement, it delivers an adrenaline-pumping experience.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114
