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www.us-tech.com
August, 2018
Family Businesses of the Electronics Industry
Continued from previous page Electronic & Engineering Materials
this time, Ben and Margy faced many challenges with growing com- petition from China, supply chain and material management. They were continuously trying to exceed customer expectations, while simul- taneously running a lean operation. Ben was determined to solve
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the daily material management chal- lenges that the company faced and began to design a lean material man- agement storage system. Inovaxe was born from this development with the mission to become a global provider of innovative material han- dling solutions. Ben’s initial systems were pas-
sive, with barcode-labeled bin loca- tions and software created around a “single-package, single-location” phi- losophy. Their customers, including the U.S. government and many gov- ernment contractors, loved the or- ganization and easy-to-use software that located SMT reels. As technology developed, Ben
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and his team created and launched the InoAuto Smart Cart, pioneering into the electronics manufacturing market ahead of their time. Cus- tomers did not seem to have an issue spending upwards of $1 million on an SMT line, because it was a must to produce boards, but then used metal racks and bins as an inexpensive way to handle materials. The newly formed company con-
tinued its efforts to educate the in- dustry, by proving how quickly the benefits of implementing its lean, smart material handling systems
could be achieved. The systems gained acceptance and the company was chosen as a Panasonic Total So- lution Partner. As the InoAuto Smart product line grew to not only store SMT reels, but also tubes, trays, stencils, and MSD devices, the company was chosen as Avnet’s key distribution partner. The industry is focusing more
heavily on material management im- provements. Inovaxe now has cus- tomers that range from high-volume, global Fortune 100 companies to small, low-volume, high-mix EMS providers. Its installed product base is now throughout the U.S., Mexico, Canada, Japan, and Israel, with dis- tribution channels in Asia, Europe, Scandinavia, and North Africa. Ben and Margy attribute much
of their success to the idea that “op- posites attract.” Ben is a creative and innovative leader, while Margy is a detailed planner and implementer. The respect and appreciation is mu- tual, which goes for their employees and customers as well. “Inovaxe is a family-oriented
company with vast experience in the EMS and OEM markets,” says Ben, president of Inovaxe. “We consider everyone a team member with a sig- nificant portion of our team working together and remotely, across many time zones, for well over 15 years. We look forward to the future and growth of our smart product lines to be able to provide our team and our customers with even greater benefits from our smart material solutions.” r
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