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July, 2019
Not Just a Supplier: Bitron Chooses Koh Young as its Inspection Partner
By Brent A. Fischthal, Senior Marketing Manager, Koh Young America S
ometimes we just need a supplier, someone who can supply a product with the right qual- ity at the right price, install it and leave.
That is ideal for a microwave oven or TV at home, or even a coffee machine at the office, but what about SMT equipment? Not according to contract manufacturer Bitron, who decided very early on that mere suppliers were not the solution for the major investments they were making in technolo- gy. They recognized that they needed partners who could develop with them and help them achieve success and leadership in their market. “Everyone can be a vendor. Partnership is a
different approach. Partnership means that you must grow with your customer, listen to your cus- tomer in terms of requirements, specific require- ments,” says Manuel Mamone, plant manager of Bitron’s Mexico facility. “Also, in terms of support.
Partnership means different things
to different people, but to Bitron, its partners need to possess some key traits and characteristics.
Everyone can sell a machine and that’s it. It is a different thing to be always available for your cus- tomer to bring the support that each customer needs.”
Think Global, Act Local Bitron is a global player headquartered in
Turin, Italy, with fifteen factories around the world, including sites in Italy, Poland, China, and
e KY8030-2 fully 3D SPI system.
ing established a solid base in Europe and Asia, the Americas was the next natural step for Bitron, and they chose Querétaro in Mexico to locate a brand-new state-of-the-art facility on a green field site.
Part and parcel of Bitron’s global success is
the ability to move projects from site to site as the customers’ needs dictate. Using an identical equip- ment, software and consumables set makes this simple. As Manuel Mamone puts it, “With the
now Mexico. For that reason, the company needs partners with global distribution and support, with the ability to deliver and support solutions where Bitron is now and wherever it might choose to go in the future. Bitron is a very customer-focused business
and strongly believes that they need to follow their customers. Many of those customers are in the au- tomotive industry and have global footprints. Hav-
global footprint that we have right now, the lines strategy that we have allows us to move all the product that we are currently assembling in one facility to another quickly and painlessly. Usually we only have to move raw material and tooling. The line is already set to be compliant with the product!”
Selecting Partners The process of selecting Bitron’s partner for
inspection started many years ago in Italy. Part of the selection team, Luca Bianchin, recalls, “We start our evaluation in the Bitron plant in Turin, Italy with three different brands. One of these was Koh Young. We were looking for the best solution for us, initially for the plant in Italy, but eventual- ly for all the plants around the world.” He adds, “We evaluated the ease of program-
ming, and analyzed the best result after inspec- tion. Koh Young had the best results. The machine has an exceptionally good first-pass yield. We have very little false call and the operator has the time to change parameters in real time and to manage multiple AOI and SPI machines.” Ease of operation is becoming increasingly
important for several reasons. Simplicity drives consistency and having something that is simple to use means the same result can be achieved by every operator, on every shift, in every facility, anywhere in the world. It also means that opera- tors can be utilized better, supporting more lines and even supporting other machines. This is im- portant in a competitive market where new opera-
Continued on next page
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• Large, removable test site dock fits wide range of testers/programmers.
• Can be made to fit nearly any device type with little to no changeover.
• Dino-Lite digital microscope allows for fast and easy calibration.
www.exatron.com 1-800-EXA-TRON 1-408-629-7600
SEMICON WEST Booth # 1145
See at SEMICON West, Booth 1145
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