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Anders Looks Ahead: Key Industry Drivers for Displays and Embedded Tech
By Paul Mullen, General Manager, Anders Electronics
style and substance, with new shapes, sizes, and contours to design with, as well as advanced, energy-ef- ficient and flexible technologies. Today there are numerous mar-
D
isplay and embedded technolo- gy drivers over the next five years and beyond will be about
kets and opportunities for high-tech products, and their increasing intelli- gence can support sophisticated user interactions. A display is often the mainstay of the user interface, com- bined imaginatively with any combi- nation of audio, touch, gesture con- trol, or haptics. The display also has a signifi-
cant effect on the overall appearance and sales appeal, so it is fortunate that designers now have plenty of op- tions to get the effects they want. New sizes and shapes are emerging, there are crisp and cool new mono-
chrome options, curved full-color dis- plays, and flexible displays are now commercially viable, too.
Monochrome In the industrial world, mono-
chrome technology is still highly de- sirable, due to its low power con- sumption, small footprint and low cost. An artfully designed user inter- face hosted on a monochrome display can be clear, simple, easy to under- stand, and respond quickly to the user’s demands. Technical advancement of tradi-
tional technologies, such as STN and its derivatives has improved aspects such as viewing angle, image quality, and high-temperature performance, making these an excellent choice, particularly in the industrial and medical sectors. On the other hand, newer verti-
cal alignment (VA) displays, with their high contrast and deep black background, can offer added crisp- ness. They can be used with a back- light of almost any color to achieve a variety of effects, from sharp or clini- cal to warm and comforting. Monochrome technology still
has plenty of scope for development and will remain a powerful option for designers, particularly for engage- ment with small and low-cost Inter- net of Things (IoT) devices. Mono- chrome is a cheap solution for this need, and it is simple to drive. We can expect to see people redesigning their monochrome display to fit with the market demands for TFTs in smaller form factors as unit costs continue to reduce.
AMOLED and PMOLED Active matrix OLEDs (AMO -
LEDs) and passive matrix OLEDs (PMOLEDs) have been around for some time and are now seeing a sig- nificant growth in demand. This growth will continue as designers en- gage more and more with this type of technology. Their major strengths are that
they are backlight-free and extreme- ly thin, as well as flexible. They en- able a neat and compact solution for applications like control panels for small appliances. One market that appears strong
is consumer home medical technolo- gy, where there is no rugged require- ment and users simply need a clear and small display that can be inter- acted with easily. The primary requirement is
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that the display communicate infor- mation clearly, but designers now have a wealth of choices available to create products that look different and eye-catching and gain them a competitive advantage, particularly in the consumer space. One current
trend is the use of circular displays in a variety of markets.
Design Wins Versus Sales Volume Applications ranging from sim-
ple boiler controls to large clusters of dials are are adopting circular elec- tronic displays to replace traditional mechanical dials for a modern ap- pearance and greater flexibility to display extra information. Letterbox displays are growing
in popularity, particularly in the auto- motive cluster environment. This type of display may become common as sig- nage, and for example, in railcars, could offer passengers much richer in- formation than old-fashioned, scroll- ing, alphanumeric displays.
Flexible Displays Flexible displays are among the
most exciting and practical develop- ments in the industry right now. Feedback from events, such as this year’s Mobile World Congress, sug- gests that while some companies are talking about it, they are reluctant to let people get up close or sample it. In automotive, the flexible dis-
play will be the big movement from 2022 onwards, although it won’t reach our road cars until around 2027. These will be displays that will be able to re- place the whole console. The user will be able to optimize areas for touch like heating, audio, sat nav controls, but the console is all one film. If you think of the whole walnut or plastic dash be- coming a film-based display, this is where automotive will go, specifically as there are going to be more and more cameras in cars as we move towards
driverless cars. Contact: Anders Electronics
PLC, 43-45 King’s Terrace, London, NW1 0JR, UK % +44-0-207-388-7171 E-mail:
p.mullen@
andersdx.com Web:
www.andersdx.com r
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July, 2019
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