d What is the abbreviation on the map for Durban?
e What does the abbreviation kts stand for? f What does PMB stand for? g Make a list of any other abbreviations and write the words in full next to each one.
Choosing a name
It can be very difficult to think of a good name for a new company or a product. Sometimes a family name is used for a family company or perhaps the name of the place where the product comes from is chosen, but more often products have names that have been specially chosen. These names are chosen to help persuade the public that the company offers a good product or service by making sure that the name makes one associate the company or the product with success, efficiency, quality, reliability or just good things and happiness. 1 Read about these products and each name. Explain carefully which one you think is the best name. a A local security company: Crackdown Patrol or Fluffy Guarding Services
b A brand of kitchen paper on a roll: Versatowel or Slurp Saver
c A make of shoe polish: Shoe Shape or Buff ‘n Bright
d A sport magazine: Zenith or Power Up e A new type of snack bar: Bliss or Choccy Chunk
2 Choose another name for each company or item and explain why you think it is suitable.
3 Read these groups of names for products with your partner and decide: a who you think the main buyer of the product would be (target market)
b why you think each name might have been chosen.
Note: It may not always be obvious, but your
opinion is as good as anyone’s, so give it a go! • Fruit juice: Ceres, Fruitree, Pure Joy, Liquifruit, Outspan, Minute Maid, Wilde
• Pool cleaning products: HTH chlorine, Aqua care, POOLBRITE, Clarity
• Restaurants/snack bars: Spur, Steers, McDonald’s, Ocean Basket, Something Fishy, Wimpy, KFC, Nando’s
• Dog food: Bobtail, Dogmore, Pedigree, Pal, Nutriphase, Hill’s Science Diet
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• Washing powders: Sunlight, Skip intelligent, Bioclassic 3 in 1, Woolite, Ecosoft 2 in 1, Omo progress, Surf excel
• Babies nappies: Cuddlers, Huggies, Pampers, Jolly Tots
• Soaps: Dove cream bar, Eco pure, Sanex, Lux, Palmolive
• Kitchen cleaning products: Handy Andy, ICU homecare, Mr Muscle, Clean green, Jik, Vim
• Supermarkets/Food stores: Pick ‘n Pay, Checkers, Woolworths, Seven Eleven, Spar, Hyperama.
Metalanguage wordsearch
Find the 19 words. Pair each one with a clue. The first one has been done for you.
Clues Happiness – abstract noun His hair was like spun gold. Mum made monster marshmallows. An apple a day keeps the doctor away. She worked her fingers to the bone. “The moon was a ghostly galleon.” Word with a similar meaning. The tree curtsied in the wind. Word meaning the opposite. Past, present or future Boat
Africa
Energetic Jauntily Herd
They Think Beside And
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