ACCOUNTING, BUSINESS AND ECONOMICS TITLES FROM OUP UK Consumer Behaviour 2e
Authors: Szmigin and M Piacentini | OUP UK | Paperback | April 2018 | 528 pages | 9780198786238
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on today’s marketing professionals.
The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as the analysis of big data, integrating digital experiences, and the continuing importance of conscious consumption. Theory is set fi rmly in context for students through extended cases and extensive use of international examples, including interactive advertising on Snapchat, social media marketing by Maybelline in China, and culturally-refl ective advertising by IKEA and McCain.
This second edition refl ects the very latest research in consumer behaviour and contains substantially increased coverage of digital consumption and online consumer behaviour, including social media research, online group buying, and attitudes to online privacy. New coverage of sustainability and ethical issues in consumer behaviour, including deceptive packaging, Fairtrade, and ethically-conscious fashion at H&M, has been woven throughout the text.
Economy, Society, and Public Policy Authors: CORE Team | OUP UK | Paperback | September 2019 | 632 pages | ISBN: 9780198849841
Economy, Society, and Public Policy is a new way to learn economics. It is designed for students studying social sciences and other disciplines who want to understand how the economy works and how it can be made to work better. By addressing problems like inequality, climate crisis and fi nancial instability, ESPP introduces economics as policy-oriented yet also quantitative and analytical.
• Students begin their study of economics by understanding that the economy is situated within society and the biosphere
• Economists are interested in establishing causation does a policy work so, students learn how to identify causation (not just correlation) through the use of natural experiments, lab experiments, and other quantitative methods
• Social interactions (modelled using simple game theory) and incomplete information (modelled using a series of principal- agent problems) are introduced from the beginning. As a result, phenomena studied by the other social sciences such as social norms and the exercise of power play a role
• The insights of diverse schools of thought - from Marx and the classical economists to Hayek and Schumpeter - play an integral part in the book
• The way economists think about public policy is central to ESPP. This is introduced in Units 2 and 3, rather than later in the course.
• Students analyse the government as an actor large enough to solve as well as to cause problems
• Students work with real data and learn transferable, quantitative skills by analysing policy problems. The online Doing Economics provides a step-by-step guide for the quantitative analysis of a policy problem related to each ESPP unit.
Fundamentals of Marketing Authors: P Baines, C Fill, S Rosengren, and P Antonetti | OUP UK | Paperback | April 2017 | 408 pages | 9780198748571
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it infl uence your career, whether in marketing or not?
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.
Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company’s success.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics.
ECONOMICS: ACCOUNTING, BUSINESS AND ECONOMICS TITLES FROM OUP UK
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