International Marketing 2e
Editors: S Burgess and C Bothma Authors: O Dayan, S de Klerk, L de Vries, R Geldenhuys, A Gouws, R Machado, E Mazibuko, M Mpinganjira, J Nel, S Saunders, J Strydom and J Wiid
International Marketing 2e combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation, with specifi c reference to the southern African region. The text combines foundational international marketing theory with practical experience.
International Marketing is the only South African-based textbook written by a team of South African academics and practitioners.
New to this edition: • A new chapter on segmentation, targeting and positioning completes the marketing mix • Greater focus on South African trade agreements means that the content is presented in a relevant context • A case study with questions at the end of each chapter that assists students with self-assessment.
The book is directed at senior undergraduate students of Marketing (second- and third-year level) at universities and is also appropriate for postgraduate students.
“The textbook is recommended because the detailed theory, diverse practical illustrations and case studies will assist the students in developing their knowledge and understanding of International Marketing. Overall, the book will make a positive contribution to students’ lives and groom them for the international arena. ” Ms M Moos, University of Pretoria
Table of Contents Part 1 Introduction to international marketing • Chapter 1: Introduction to international marketing • Chapter 2: Marketing strategy across the borders • Part 2 Overview of international trade • Chapter 3: International trade theory • Chapter 4: The international trade environment
Africa • Chapter 6: Barriers to international trade • Chapter 7: Foreign exchange and the international monetary system • Part 3 The international marketing environment
• Chapter 5: International trade in southern Africa and • Chapter 8: The socio-cultural environment
•
Chapter 9: The legal environment • Chapter 10: The political environment environment
• Chapter 11: The economic
Chapter 13: International marketing research • Part 5 The international marketing mix • Chapter 14: International market segmentation, targeting and positioning • Chapter 15: International product policy and development
• Chapter 12: Physical and technological environments • Part 4 International marketing research • •
Chapter 16: International distribution and logistics systems • Chapter 17: International marketing communication • Chapter 18: Pricing for international markets • Chapter 19: The Internet and international marketing • Chapter 20: Exporting and small businesses • Chapter 21: Export administration and logistics • Chapter 22: Evolving context and future issues in international marketing
Lecturer resources • PowerPoint® slides • Teaching plan
learningzone.oxford.co.za
PAPERBACK NOV 2011 OUP SA
630 PAGES 9780195991185 9780190405908
Marketing 6e Authors: CW Lamb, JF Hair, C McDaniel, C Boshoff , N Terblanche, R Elliott and HB Klopper
Marketing 6e is a strong foundational text for fi rst-year students studying towards a BCom and BA qualifi cations in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning.
Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries.
New to this edition: • Additional content on sustainability • Updates on digital marketing • Updates of examples, readers and case studies
PAPERBACK DEC 2019 OUP SA
620 PAGES 9780190751876 9780190740641
BUSINESS: MARKETING
41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66
