PAPERBACK APR 2013 OUP SA
626 PAGES 9780199048069 9780199079032
Table of Contents Part 1 Study fi elds and thinking frameworks in industrial and organisational psychology • Chapter 1: Fields of study/practice areas in psychology, and industrial (I-O) and organisational psychology • Chapter 2: Exploring the metatheory of industrial and organisational psychology • Part 2 Individual behavioural processes • Chapter 3: The biological basis of behaviour
Chapter 6: Perception • Chapter 7: Cognition • Chapter 8: Motivation and emotion • Part 3 Social behaviour and processes • Chapter 9: Attitudes and values • Chapter 10: Prosocial behaviours, aggression and confl ict
• Chapter 4: Human development across the lifespan • Chapter 5: Learning • •
Chapter 11: Group behaviour and other social processes in organisations • Chapter 12: Leadership and entrepreneurial behaviour
• Part 4 Personality in the work context • Chapter 13: The nature of personality and
fundamental assumptions in personality study • Chapter 14: Personality in unconscious processes • Chapter 15: Personality by learning • Chapter 16: Personality recognised in traits • Chapter 17: Personality through self- experiences • Chapter 18: Personality through cognitive constructions • Part 5 Employee and organisational well-being • Chapter 19: Psychological well-being • Chapter 20: Psychological disorders and work dysfunctions • Part 6 Psychological methodologies • Chapter 21: Assessment of personality and individual diff erences • Chapter 22: Research and other methods in psychology
Lecturer resources • Teaching Plan
learningzone.oxford.co.za • Question Bank with solutions • PowerPoint® slide
MARKETING
Consumer Behaviour: South African Psychology and Marketing Applications 2e
Editors: A Erasmus and M Mpinganjira Authors: E Botha, G Donga, D du Toit, L Ehlers, B Jacobs, T Maree, V Mugobo and R Shambare
What exactly drives motivation? How important are social class, status and group infl uences when making a buying decision? How important is it to be ethically and socially responsible when dealing with issues surrounding consumer behaviour?
Consumer Behaviour 2e uncovers the essential concepts of a subject that covers both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. It provides internationally accepted theories which are relevant to the South African context.
PAPERBACK JUL 2019 OUP SA
416 PAGES 9780190412425 9780190411695
The textbook is written for senior undergraduate students who are studying consumer behaviour as part of their degree in marketing or industrial psychology at a university, or as part of a national diploma in marketing.
New to this edition: • New chapter on experiential retail • New examples and case studies • New content on ethics and consumer protection, the digital environment and the online customer
Table of Contents Part 1 Introduction • Chapter 1: Introduction to consumer behaviour • Part 2 Internal factors • Chapter 2: Consumer motivation • Chapter 3: Learning and information processing • Chapter 4: Consumer perceptions • Chapter 5: Personality • Chapter 6: Consumer attitudes • Part 3 External factors • Chapter 7: Social class, reference groups and the diff usion of innovations • Chapter 8: Cultural and sub-cultural infl uences on consumer behaviour Chapter 9: Family and household infl uences on consumer behaviour
• • Chapter 10: Situational infl uences on consumer
behaviour • Part 4 Complexities of the consumer decision-making process • Chapter 11: Market segmentation from a South African perspective • Chapter 12: Communicating with consumers • Chapter 13: Consumer decision models • Chapter 14: Consumerism and consumers as citizens • Chapter 15: Changes in retailing
Lecturer resources • PowerPoint® slides • Teaching plan • Question bank • Case study bank
learningzone.oxford.co.za
Student resources • Interactive self-assessment question bank
40
BUSINESS CATALOGUE 2020
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66
