Strategic Communication: South African Perspectives Editors: , R Benecke, T Phumo and S Verwey
Strategic Communication straddles the disciplines of Business Communication, Stakeholder Communication, Public Relations and Integrated Marketing Communications. Strategic Communication: South African Perspectives breaks down these silos and emphasise the importance of a holistic and strategic approach to communication. This textbook will off er a South African perspective on the emerging discipline and practice of strategic communication.
Increasing technological complexity and globalisation have resulted in fundamental societal and business changes that require scholars and practitioners to challenge their own theoretical assumptions, and come to grips with the implications of paradigm shifts in various fi elds including public relations and communication. This book will explore the nature of these paradigm shifts, and considers what implications tensions in the fi eld hold for public relations and communication scholarship in general, but also specifi cally for the South African fi eld of scholarship and practice.
This text is aimed at undergraduate students, enrolled in South African tertiary education institutions studying communication science, corporate communication, marketing communication, marketing and brand communication and public relations. The book is intended to provide a key text that can be used throughout a learner’s undergraduate studies in various theoretical and applied modules.
Table of contents: Part 1: Conceptual foundations • Chapter 1: Paradigms, perspectives and paradoxes: understanding the origins of discipline • Chapter 2: Shifting paradigms: trends and drivers towards a strategic communication paradigm • Chapter 3: Strategy as emergence and emergent strategy: understanding social change • Chapter 4: Relational capital and shifting power relationships in the public sphere: towards a collaborative turn • Chapter 5: Reconceptualising the role of the strategic communicator: poly-phony and poly-contextual practice • Chapter 6: Towards a moral philosophy for strategic communication practice in communal contexts • Part 2: Unlocking strategic communication value in practice • Chapter 7: Understanding the brand value model • Chapter 8: Achieving brand sustainability through brand purpose, authenticity and engagement • Chapter 9: Building relational capital through strategic stakeholder engagement • Chapter 10: Collaboration and co-creation in the online brand space • Chapter 11: Engaging employees through employee and employer brand • Chapter 12: Brand legitimacy and social justice: building social capital through corporate social responsiveness • Part 3: Challenges of strategic communication in the southern African context • Chapter 13: Moral laxity and ethical brand failures in the South African corporate brand scape • Chapter 14: Resistance from the margins: social injustice and stakeholder activism • Chapter 15: Unreal: fake bots and fake news and artifi cial intelligence • Chapter 16: In need of a makeover? Image repair and brand apology: a South African brand reality • Chapter 17: Brand risk in online spaces: facing up to the Twitterati • Chapter 18: Big data but little insight • Chapter 19: Changing client-agency relationships • Chapter 20: The future of strategic communication theory and practice • Part 4: Case studies
Lecturer resources • PowerPoint® slides
learningzone.oxford.co.za
NEW
PAPERBACK MAY 2021 OUP SA
512 PAGES 9780190751234 9780190736859
ENTREPRENEURSHIP Entrepreneurship and New Venture Management 6e
Editors: I van Aardt and S Bezuidenhout Authors: H Bendeman, W Clarence, P Naidoo, P Sifolo, E Swanepoel and C van Aardt
Entrepreneurship and New Venture Management 6e covers the key concepts of entrepreneurship and provides comprehensive coverage of all aspects, including marketing, fi nancial, HR and operations management. The book discusses the various theoretical aspects to be considered when starting a new business venture and off ers practical examples to demonstrate the real-life application of the theory. The new edition includes additional discussion questions and experiential exercises, and updates to information and technology. Entrepreneurship and New Venture Management is written for undergraduate students studying business management at universities and universities of technology.
PAPERBACK NOV 2019 OUP SA
664 PAGES 9780190722494 9780190448615
BUSINESS: ENTREPRENEURSHIP
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